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7 Comments

  1. Our Take On Indie Seal Adoption Rates | Pacific Northwest Indie Made Beer - Iron Horse Brewery
    June 29, 2018 @ 9:37 am

    […] some initial controversy and design criticism, it is encouraging to see 3,600 breweries utilizing the seal in some form. The customers will […]

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  2. The Full Pint - In Search of Quality - I Think About Beer
    March 16, 2018 @ 7:29 am

    […] Association (BA). It seemed like the theme of the year was Independence with the launch of the new “Independence” logo which encouraged breweries who met the BA’s definition for independence to proudly display the […]

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  3. Beth
    August 28, 2017 @ 6:10 am

    As a 13 year member of the BA and a brewery owner I think the writer lost credibility when he called Boston Beer Boston brewing… multiple times…and since this article is mostly about credibility .. he lost me.

    Did I love the new logo.. nope. But I put it on my newest product packaging.

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  4. Just How Independent is that 'Independent' Craft Beer You're Drinking? - Indiana on Tap
    July 4, 2017 @ 7:23 am

    […] more knowledgeable than me) of things to tighten the definition of independent, see this piece from Christopher Barnes at The Full Pint. I don’t agree with the entire piece, but there are some good points in […]

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  5. The High End Continues to Take The Low Road • thefullpint.com
    June 30, 2017 @ 12:26 pm

    […] READ:  Good Ideas Executed Poorly: The Brewers Association Chases Independence […]

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  6. Tim
    June 29, 2017 @ 12:11 pm

    This actually feels like a knee-jerk reaction to Omar Ansari’s keynote address at the National Homebrewers Conference (“HomebrewCon”) earlier this month in Minneapolis. At the end of his talk, he challenged the BA to create a designation of “Authentic Craft” to differentiate from — among others — the former craft breweries snapped up by A-B/In-Bev.

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  7. Doug Nelson
    June 29, 2017 @ 8:21 am

    I also hate the logo. Looks to me like the upside down bottle is being dumped. And unfortunately, I do dump a lot of new independent craft beer.
    Also, I agree that the definition of “craft” has become murky. It seems that the term’s marking value has surpassed it’s spirit. The difference between being bank owned, beverage company owned, investment company owned, or rich person owned doesn’t strike me as the most important issue. It’s business practices. Who’s bringing passion and creativity to beer, and who just wants to make a buck and stomp out the competition?

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