Green Flash Closes Cellar 3 Six Days After Virginia Location Closure
(San Diego, CA) – Green Flash Brewing is on what can only be described as a rapid downward spiral. Last Friday, we broke the news that Green Flash was auctioning off their Virginia Beach brewery and tasting room a little over a year after launch. It was confirmed that Green Flash is in the process of restructuring and that drastic changes needed to be made in order to accomplish this. [Link to official release].
Being close enough to the situation, The Full Pint outlined many things that needed to be done to improve the chances of Green Flash surviving. One of those things we outlined was the retirement of the ill thought out and ill executed Green Flash Cellar 3 facility. For those not familiar, this was a spinoff brand and destination tasting room for their barrel program.
Our friends over at WestCoaster San Diego were informed that in fact that Cellar 3 will be closing their doors and will be selling off their inventory at their only tasting room left in San Diego. [link]
Right now, there is a strong rumor that the storm is not over for Green Flash, and that there may be a Chapter 11 filing in order to restructure what’s left, and that may include new management. This could be announced as soon as next week. It’s our hope that the remaining Green Flash employees remain strong, and we wish them the best.
Head on over to our blog post where we outline many things we think need to be changed at Green Flash to increase chances of survival.
March 31, 2018 @ 1:31 am
Chuck Silva saw the writing on the wall!
March 30, 2018 @ 3:36 pm
You hate to see this happen but I can’t say it’s surprising. I’ll always have a soft spot for Green Flash because they were one of the main breweries I was into when I was first learning about craft beer. But I have to admit I haven’t had any of their beers, other than some of the Alpine stuff, in probably five years. They completely lost their mojo in terms of being a craft brewery that made beers that craft beer drinkers were interested in and would seek out. It’d be an interesting business case to study, comparing Green Flash to (for example) Stone, who have managed to grow and stay relevant, and also compared to an upstart company like Modern Times that seems to be doing everything that Green Flash should have been doing before Modern Times even started. I think your article on things Green Flash needs to do to stay alive was really good but not sure if it’ll be enough to save them at this point. But I hope they do find a way to stay alive and become a respected brewery again. New management is probably needed because when things go this bad it’s almost always the fault of management, and I think Green Flash’s fall from prominence was clearly a result of a series of poor decisions made by management, who didn’t seem to have a grasp on how to survive in the ever-crowded craft beer scene.
March 30, 2018 @ 3:28 pm
sad. just sad
That Celler 3 facility was a beauty