3 Comments

  1. Geoffrey Biggs
    March 31, 2018 @ 1:31 am

    Chuck Silva saw the writing on the wall!

    Reply

  2. Andy
    March 30, 2018 @ 3:36 pm

    You hate to see this happen but I can’t say it’s surprising. I’ll always have a soft spot for Green Flash because they were one of the main breweries I was into when I was first learning about craft beer. But I have to admit I haven’t had any of their beers, other than some of the Alpine stuff, in probably five years. They completely lost their mojo in terms of being a craft brewery that made beers that craft beer drinkers were interested in and would seek out. It’d be an interesting business case to study, comparing Green Flash to (for example) Stone, who have managed to grow and stay relevant, and also compared to an upstart company like Modern Times that seems to be doing everything that Green Flash should have been doing before Modern Times even started. I think your article on things Green Flash needs to do to stay alive was really good but not sure if it’ll be enough to save them at this point. But I hope they do find a way to stay alive and become a respected brewery again. New management is probably needed because when things go this bad it’s almost always the fault of management, and I think Green Flash’s fall from prominence was clearly a result of a series of poor decisions made by management, who didn’t seem to have a grasp on how to survive in the ever-crowded craft beer scene.

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  3. vern oakbok
    March 30, 2018 @ 3:28 pm

    sad. just sad
    That Celler 3 facility was a beauty

    Reply

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