[Update] – Green Flash Brewing Puts Virginia Brewery Up For Auction
(San Diego, CA) – We’ve been following Green Flash Brewing’s shift in workforce and sales over the past year. In brief, Green Flash Brewing has been met with challenges that required them to withdraw from multiple markets just after launching a second production brewery and tasting room in Virginia in late 2016. Signs pointed to trouble as they began shifting and reducing workforce at their San Diego based headquarters in January 2017.
Today we were tipped off by many members of the beer industry that the Green Flash Brewing facility in Virginia Beach Virginia was up for sale.
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After a quick Google search, we found that Green Flash Brewing is in fact liquidating assets in Virginia. It appears everything is up for auction: facility, bottling line, tasting room, draft system,etc.
Green Flash is conducting this auction via Heritage Global Partners. Here is the link to the auction page: http://www.hgpauction.com/auctions/93763/greenflash/
Here are screenshots in case the page changes.
We were told by someone with knowledge of the situation that this is a move that was made to solidify investments to keep San Diego’s operations above water. We reached out to Green Flash President CEO Mike Hinkley earlier today for confirmation/ comment but he did not return our inquiry as of press time.
Update: 48 hours after we broke this story, our friends to the south at Westcoaster San Diego spoke with Mike Hinkley, Green Flash CEO regarding the closure of Green Flash Virginia Beach. As rumored, Green Flash has put their Virginia Beach brewery and tasting room up for auction in order to secure investment money to keep San Diego’s facility alive. According to Westcoaster, Green Flash Brewing has also pulled out of a few more markets as well. Read more here.