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  1. Tad Reynales
    April 3, 2018 @ 3:22 pm

    Truly a sad story, I agree with Dan’s observations and hope that Alpine Beer Company may be restored to their former status. For the rest of the craft beer industry, this will be a cautionary tale, and one hopes San Diego brewers will take heed. Russian River Brewing, so far, seems to have taken a more measured path of expansion and distribution despite the popularity of Pliny the Elder, Pliny the Younger, Blind Pig IPA, etc.


  2. Jim
    March 28, 2018 @ 7:47 pm

    From what I’ve heard many of these suggestions (throwing money at GFB, canning an Alpine IPA, getting rid of Cellar 3, and releasing trendy regionally specialty beers ie hazy IPAs etc) were brought up by sales reps in Green Flash meetings only to be shot down by management. Great article that seems right on point.


  3. Mike Kronenburg
    March 27, 2018 @ 5:02 pm

    Great article. I missed the pre-Mira Mesa days of Green Flash but have enjoyed their beers for years with occasional travel to San Diego. Being from VA Beach, I was glad to see them move in and made the tasting room a regular meeting spot with friends and co-workers. I initially wished them the best when I heard they were closing here. However, after hearing that employees found out when your initial article was published and that they were moving forward with the Nebraska venture, I am no longer a fan of Green Flash. The tasting room was packed Saturday night; today the gates are padlocked.


  4. Bill
    March 27, 2018 @ 3:59 am

    Completely changing West Coast IPA was a travesty. That was essentially the beginning and the end of the end right there.


  5. Eddie
    March 26, 2018 @ 8:26 pm

    Their beers have always been over-hopped for the style, and I don’t like hoppy beers. Sadly their ‘home’ brewery is maybe 5 minutes away? And I haven’t been bothered in several years for those very reasons.

    They had a great seasonal saison for a while, but the regular one wasn’t really that good.


    • Kevin Augustine
      March 30, 2018 @ 2:12 pm

      But a lot of people do like hoppy beer. Most breweries IPA is the most popular


  6. Pete
    March 26, 2018 @ 5:22 pm

    Very well written article.
    Do you consult?


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