LA Beer Week – Official Beer Sneak Peek and Team Rally
Los Angeles, CA – LA Beer Week 2010 Kicks off October 7, 2010. There are many people that are behind this venture, ensuring beer drinking success. Today at Eagle Rock Brewery a good fraction of those people were on hand for a press rally, as well as an unveiling of the Official Beer of LA Beer Week, Eagle Rock Unity – LA’s Team Beer. (Pictures below)
At today’s rally, organizers Jay Baum and Dennis Hartman spoke along side Tomm Carroll of Celebrator Magazine and The Surly Goat/Verdugo Bar‘s Ryan and Brandon about the magnitude of the 2nd Annual LA Beer Week. The main mission of LA Beer Week is to educate and promote good beer. In order to do that, we must take folks under our wing who aren’t into craft beer, and make them feel welcome into our tasty club, not intimidate them away.
This should be easy with all the events planned, which can be found at labeerweek.com . Please take the time to look over the events calendar, and find an event you and your friends will enjoy. There is something for everyone. If there is one event not to miss, it is the LA Beer Week Festival at Union Station Los Angeles on October 17th. We’ll be there, and hope to see you too.
Eagle Rock Unity-LA’s Team Beer
Rewind to Labor Day Weekend, TheFullPint.com was invited to Eagle Rock Brewery to collaborate on a beer for LA Beer Week, along with Eagle Rock Brewery’s Jeremy Raub, Steve Raub, and Patrick Morse. Fellow bloggers Drink,Eat,Travel Cambria and Stan, Dionicess VII organizer and food writer Gev Kazanchyan and Randy Clemens, beer distributors Jay Baum and Dennis Hartman, Tony’s Darts Away’s Paige Reilly and Dave Watrous, Nibble Bit Tabby Brewery’s Brian Lethcoe, Blue Palms Brewhouse’s Brian Lenzo, Clay Harding from 38 Degrees Ale House & Grill, Joshua Lurie from Food GPS, Tomm Carroll from Celebrator. At that time, we all pitched in on the process of starting a batch of Imperial California Common (Steam Beer), to be enjoyed by LA Beer Week. Some of us posed with the mash paddle for a few seconds, and some went balls to the wall **coughcoughbrianlenzo**. I can tell you first hand, it was an amazing experience not just because of how cool it is to brew in a real brewery, but because of all the camaraderie under one roof.
Today, we got to taste a nearly finished sample of the collaborative Imperial California Common we all took part in brewing. Because Anchor Brewing Owns the name, we couldn’t call it by any name involving Steam Beer. But we can call it Team Beer, which is clever and appropriate. I have never been a fan of California Common beer, but this double version will knock your socks off. It’s big, malty, a little fruity, a little boozy, and has enough hops to balance it all out. Because it still has a few more days of fermenting, we were told to expect it to have more carbonation, and might finish a bit drier than our sneak peek. We were told at the rally that this beer should be on tap where ever finer craft beers are poured in the LA area, and should yield at 12 bbls. Get it while it’s fresh!