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  1. Brendan Smith
    May 16, 2018 @ 11:08 am

    To speak to your point, my favorite Bud commercial (aired during the Super Bowl no less) stated something like, “let them sniffer their pumpkin peach pecan beers, real men drink Bud!” The irony being, the only breweRy in America that made such a beer at that time was Elysian. A brewery ABINBEV had acquired not 6 months before the ad aired. Hypocrisy much?


  2. Tomm Carroll
    May 10, 2018 @ 5:21 pm

    Great piece, Scott! Spot-on take on Big Beer’s thinly veiled attempt to skirt the ongoing us-against-them, independent vs. corporate-owned battle with true craft in favor of a big-tent philosophy that allegedly unites all breweries for a single cause.

    I similarly took ABI to task for its “Elevate” campaign in my “Wishful Drinking” column in the February 2018 issue of BEER PAPER. Visit, and click on the February issue (with Brewery Rex on the cover). The article is entitled “Elevate This! ABI’s Valentine to Craft and Better Beer.” Cheers!


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