Four Brewers | Round 2 with “Dr. Bill” Sysak
Season 2, Episode 26 – This week, we’re back in Dr. Bill’s cellar, and talking about the business side of beer.
This week we’re back in Dr. Bill’s epic cellar, and we’re discussing the beer industry. We kick off the discussion with a beer that falls right in line with the discussion, Stone Brewing Co.’s Enjoy By 07.04.15 IPA. Stone is a big advocate of enjoying beer fresh, and really has led the way in bottle dating and stressing the importance of checking the freshness of beers before they’re purchased and consumed. Enjoy By literally tells you when to drink the beer. Drink it fresh!
The next beer up is Cantillon’s Grand Cru Bruocsella, vintage 2011. This beer kicks off a really important discussion about beer quality, in regards to localized nano breweries. Craft beer is booming right now, and there are a lot of great breweries opening (which is totally awesome), but it does come with its caveats. Brewing beer on such a small scale leaves a lot of room for mistakes and QA issues. We talk about how important it is to make the best product possible, since many new customers are trying beer for the first time. You don’t want to leave them with a bad taste in their mouth…right?!
Thanks again to Dr. Bill for having us at his home and in his radical cellar. You da man, Bill!
BREW THE SHIT OUT OF IT.
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