New Belgium Replaces 2 Below with Snow Day for the Holidays

Ft. Collins, CO, November 1, 2011 – New Belgium Brewing (www.newbelgium.com) declares a snow day for everyone! This joyful phrase conjures universal meaning: forget work and enjoy.  Snow Day Ale replaces 2ºBelow as New Belgium’s winter seasonal, bringing warmth and relaxation to cold winter days.

Snow Day carries the subtle chocolate and caramel flavors of the newly developed Midnight Wheat malt. Pleasantly hoppy, the Styrian Golding, Centennial and Cascade hops bring a bright note to complement roasty undertones.  Snow Day is the deep garnet of roasted walnut and presents a creamy tan head.

“With its layered hops, Snow Day delivers the depth people crave in a winter beer but it’s very drinkable,” said Grady Hull, assistant brewmaster at New Belgium Brewing.  “We intentionally created a beer that could carry its weight without weighing you down.”

Snow Day has 6.25 percent ABV and 55 IBUs.  It’s available in most New Belgium markets and pricing may vary.

To find New Belgium beers in your area, you can use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. You can also follow New Belgium on Facebook at http://www.facebook.com/newbelgium.

About New Belgium Brewing Company 

New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit, Ranger, Belgo IPA and Trippel, as well as a host of seasonal releases.  In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.  For more information, visit www.newbelgium.com.