New Belgium Brewing - Snapshot Wheat

Golden Road Brewing Quietly Switched to 4 Packs

| October 24, 2012 | Comments (2)

Golden Road BrewingThe Full Pint was recently tipped off by a local retailer that Golden Road Brewing has changed their packaging format from 6 pack to 4 pack, and adjusted the price accordingly, from $11.99/6 to $7.99-$8.99 a 4 pack. We reached out to Golden Road to find out the reasoning behind the change from the rookie Los Angeles brewery. Here is a response from Meg Gill, President and Co-Founder of Golden Road Brewing.

In September of 2012 we reformatted our packaging from 6-packs to 4-packs and added a window to show-off what’s inside.   We made this decision for two reasons.  First, to encourage tasting among our consumers; a four-pack and lower price point are simply less of a commitment for new craft beer drinkers or those trying a new style.  Second, to create more shelf space for craft beers, allowing for our custom-IPA series to get some love from our retailers without pushing other craft brands off the shelf.

New Belgium Brewing - Snapshot Wheat

Our price per ounce has not changed and we think this new packaging will encourage consumers to try a new brand or brew of craft beer, while giving us space to grow and offer seasonal or custom beer offerings.

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2 Responses to “Golden Road Brewing Quietly Switched to 4 Packs”

  1. carlos #

    GRB should sell all that inventory to the $.99 cent store.

    October 25, 2012 at 8:33 am

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