New Belgium’s Scavenger Hunt Series Is Back
New Belgium Returns to the Slopes for a Day of Riddle Solving, Chicken Chasing and Money Raising – New Belgium’s Telluride Scavenger Hunt Raises Money for the Telluride Adaptive Sports Program
Ft. Collins, CO – New Belgium Brewing, maker of Fat Tire Amber Ale, wants all fans of the slopes to meet them in Telluride on March 12 as it kicks off the 2011 New Belgium Scavenger Hunt Series. The Telluride event marks the first of three scavenger hunts, with additional stops in Taos, NM and Loveland, CO. At the scavenger hunts, costumes are highly encouraged, giant chickens are chased and unique riddles are solved, all while raising money for local non-profits.
“Drag out your Tour de Fat costume and join us on the mountain to help out a worthy cause,” said Shawn Hines with New Belgium Brewing. “This fundraiser is all about adding a little flare to the typical ski day, adding colorful culture and new knowledge to the downhill experience.”
Many of the scavenger hunt riddles are focused on New Belgium beer and culture, sustainability, Telluride Ski Resort and TASP, which helps enrich the lives of people with disabilities through educational and recreational opportunities. To participate it’s only $10 per person plus the cost of a ski ticket, with all proceeds for the Telluride stop benefiting TASP.
Registration starts at 9 a.m. with the scavenger hunt running from 10 a.m. to 3 p.m. Groups of one to four people will search for both stationary and moving clues. Teams with the first and second highest point totals and the team with the lowest total will receive prizes at the post-party, held from 3 p.m. to 5 p.m. The post-party will also include the chance to win a 20th anniversary New Belgium cruiser bike. Each participant will receive a New Belgium pint glass made specifically for the event.
New Belgium created the Scavenger Hunt Series five years ago and this is the third year that Telluride Ski Resort has hosted the event. For more information, check out http://www.newbelgium.com/events/event-map.aspx.
The Scavenger Hunt Series Schedule:
Telluride, Colorado March 12
Taos, New Mexico March 18
Loveland Ski Area, Colorado April 2
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.