Highland Brewing’s “Ale Share” Falls On Former Bele Chere Weekend

Asheville, NC – Ale Share, a new beer festival hosted by Highland Brewing on July 26, will further the community-minded spirit of craft beer in Asheville. Most of the 20+ participating breweries are native to Western NC. Variety and new experiences are guaranteed, as every brewery will bring a flagship and a specialty beer. In addition, some breweries opened so recently that their beers are new to all but the most dedicated brew-seekers.

Despite a busy season, most breweries opted to donate their beer, and 100% of net proceeds will be given to the Asheville Parks and Greenways Foundation. Mike Rangel, owner of Asheville Brewing Company, opted to donate. “When a festival is organized by a fellow brewery, that’s something we want to support. We’re all in this together,” he said.

“Every brewery is balancing donations and investing in its own growth,” said Vice President Leah Ashburn. “We offered to pay because sometimes times are tight. Even so, we have so many that donated. We are thrilled by the generosity of our brewing community and the collective donation that will be made to the Parks and Greenways Foundation.”

Ale Share falls on the same weekend as the city’s Bele Chere festival, which will not return this year. That fact revealed an opportunity to Hospitality Manager Grant DaSantos. Known as a constant idea generator, he saw the weekend dates as a chance to bring WNC breweries together. You may even hear some of the bands that played at Bele Chere.

Tickets are $35, $50 for VIP (a private hour of sampling and t-shirt), or $15 for Designated Drivers. Available now, at the brewery and online: http://www.highlandbrewing.com/whats-up/event/ale-share

Tips: bring cash and save the ticketing fee. No dogs please. Musts be 21 or older to attend.

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