Devil’s Canyon Brewery “Cheers! for Charity”
As Devil’s Canyon approaches its 10th year of operation we have had amazing support from our community and have always tried to give back as much as we could to local schools, charities and noble causes.
We open our doors once a month to the public so we can meet our fans, hear their ideas, blush from their praise and ponder their criticisms. As the brewery continues to grow so does the number of fans that show up for Beer Friday. It can get crowded, what to do?
After much head scratching, night sweating and spreadsheet manipulating the only solution we could come up with that was viable was to raise our prices at Beer Friday. But it’s not about the money – it’s about crowd control. So how do we message that? How do we maintain our hometown philosophy but still present our fans with a great family and friends night out without looking greedy or aloof?
Well . . . You up the Karma ante. So we introduced a new program: Cheers! for Charity..
Since the April 2011 Beer Friday, $1.00 from each pint sold at the brewery started going to a (preferably local) charitable organization or non-profit group of our choosing.
This month’s donations will be going to Peninsula Humane Society and SPCA.
PHS/SPCA, a private non-profit guided by the humane ethic, builds healthy relationships between people and animals. As an ethical choice, we accept all animals in need of care and often provide a second chance to the neediest animals: those who would otherwise be turned away at so-called “no kill” agencies that accept only highly adoptable animals. We also serve as our County’s provider of animal rescue and control services and, as such, have no control over the number of incoming animals. Our record is outstanding.
Since 2003, we have adopted 100% of healthy, adoptable dogs and cats. Our definition of “healthy” is based on the State’s definition: dogs and cats without medical or behavioral issues, those that are fully weaned and social. It excludes obviously unhealthy animals (those with injuries and illnesses or those behaviorally scarred from past treatment and mistreatment) as well as unweaned kittens and feral cats. Still, donations to our Hope Program allow us to make well, then place into new homes approx. 170 animals every month.
In February 2008, the Society celebrated accreditation by the American Animal Hospital Association (AAHA) following a comprehensive review of the shelter’s veterinary program. Community education and outreach, partnerships, and a dedicated volunteer group greatly extend our mission and work.
To learn more about the Peninsula Humane Society and SPCA, please visit: www.shfb.org
Raise a pint with us – and Cheers! for Charity