Big Game Brewery Bet

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New England’s Harpoon Brewery vs. New York’s Brooklyn Brewery

January 31, 2008 – Super Bowl XLII is a few short days away and many questions abound. Will Brady’s ankle sprain affect his play? Is Eli capable of leading his team to victory? Will Brooklyn Brewery’s tasting room have Harpoon IPA on tap, or will Harpoon be pouring Brooklyn Lager come Monday?

When it was determined that the New England Patriots would be playing the New York Giants in the Super Bowl, Harpoon president Dan Kenary dialed up his friend Steve Hindy, president of Brooklyn Brewery, and arranged a wager. The wager: if the Patriots win the Super Bowl, Brooklyn will pour a keg of Harpoon IPA in their tap room and if the Giants win, a keg of Brooklyn Lager will be tapped in Harpoon’s Boston tap room.

“We know that the oddsmakers are giving the Patriots a 12-point advantage, but we have a lot of faith in our Giants and Eli Manning,” said Hindy. “The Giants closed strong this season while the Pats looked a bit tired in the last few games, so we accepted an even bet with Dan and Harpoon.”

On Monday, the brewery that has won the wager will ship a keg of their flagship beer to the losing brewery for tapping on their draft system. The beer will remain on tap until the keg is empty.

Founded in 1986, the Harpoon Brewery distributes its locally brewed products throughout the Northeast. Harpoon’s line of craft beer features six year-round beers, and four special seasonal selections. In 2007, Harpoon introduced an all natural hard cider made from locally-grown, freshly pressed apples. For information on Brewery Tours and events, call 1-888-HARPOON or visit their website at www.harpoonbrewery.com.

The Brooklyn Brewery, New York’s leading brewery, was founded in 1988 and sells its beers in 22 states east of the Mississippi. The company’s newest beer is Brooklyn Local 1, a bottle-fermented ale packaged in a 750ml cork-finished bottle. For information about tours and events, look at www.brooklynbrewery.com