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  1. rog
    May 17, 2018 @ 12:22 pm

    Heady at Total Wine in SoCal


  2. Rob
    May 17, 2018 @ 10:38 am

    FWIW, correct name is Samuel Adams Utopias. Utopias…with an “s”


    • Derrick Peterman
      May 17, 2018 @ 7:09 pm

      Thanks for the clarification and the post has been updated.


  3. Ian Roberts
    May 16, 2018 @ 2:55 pm

    Excellent article. The funny thing about Pliny the Younger is that in San Diego, I’ve walked into Hamilton’s Tavern in February and just found it sitting there on tap. Same thing last year too. No lines outside or anything.

    This year it was part of a Double/Triple IPA Festival at Hamilton’s. I went in there a couple of days later and PTY was still on tap.

    Pliny the Elder is nearly always on tap at Hamilton’s which I generally avoid as I’ve never worked out the fascination behind it. There’s a ton of IPAs I would drink before that.


  4. Adnan
    May 16, 2018 @ 1:41 pm

    If you count Untappd as “social media”, then yes, social media has a huge impact on these google trends. I know many people, including myself, who search for beer almost exclusively on untappd first. Around the time those google trends started decreasing was the time untappd really starting to pick up.


    • Derrick Peterman
      May 16, 2018 @ 6:00 pm

      Thanks for reading and appreciate your comments on how Untapped is replacing Google on how people find beer.


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