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  1. Mark
    June 23, 2019 @ 6:24 pm

    I actually like Harpoon Rec League despite its intial marketing. Good flavor, good price for 15 pack and low ABV for the summer.

    Can’t say that I’m too infuenced by marketing. Taste would trump bad marketing.

    I do know that certain styles of beer (Mild) never sell based on name of the style alone. I don’t care if a double dry hopped Koelsch is called a session ipa or a session ipa is called a summer ale or pale ale.

    I also know that the brewers have to make money, so if that means hopping on a fad and it keeps them afloat – so be it. There are worse fads (pumpkin beers, white stouts) out there.


  2. Connor
    June 23, 2019 @ 8:30 am

    How are you not going to credit Notch?


  3. Ck
    June 22, 2019 @ 9:04 am

    I drink low ABV during the day because I can drink 8 refreshing Founders All Day’s at the beach or camping in hot as fucking Florida without getting drunk. I don’t want a 7.5 ABV in 95 degrees, or to get shit faced in middle of the day. Night time is a different story.

    My alternative without would be some macro shit larger lite.


  4. Naughead
    June 21, 2019 @ 3:26 pm

    Fair enough, just wanted to point out that there are some great low ABV craft offerings, and I think they will have staying power, if they are well done. I do agree that marketing as such without flavor is a recipe for obsolescence.


  5. Naughead
    June 21, 2019 @ 3:06 pm

    Oh yeah? Then why does Trillium’s Small Bird series sell out so fast when available next to their Street or Lighthouse series? I challenge you to try Treehouse’s Eureka with Citra and then tell everyone Session beers are out (OK, it’s actually a Blonde Ale, but it’s juicy enough to compare to NEIPAs). Personally, I like having a mixture of very flavorful but varying-ABV selections in my fridge. If nothing else, it lets you finish an evening with one last offering where having another 8% DIPA would be too much.


    • Dan
      June 21, 2019 @ 3:11 pm

      This is kind of my point. If they are just sold as good beers they sell. Market them as low calorie beers for TEH aCtIve lifestyle and it becomes a gimmicky fad.


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