Guide To Selling More Craft Beer
Craft Beer’s popularity is at an all time high. We learn of a new brewery almost daily, and it hasn’t seemed to slow down at all. We’ve also had our hands on the pulse of the industry, and seen trends come, go and sometimes stay. If you are a new brewery that needs a few pro tips to get your name out there, or if you are a veteran brand looking to get with the times, take a look at this list below! Have fun, cheers!
How do you sell more wheat beers?
Add more hops and call it a White IPA!
Who do you sell more Amber Ales?
Call it a Red IPA!
How do you sell more Pale Ales?
Add more hops and call it a Session IPA!
How do you sell more American Porter?
Add a few more hops and call it a Black IPA!
How do you create more excitement for your IPA?
Throw some CITRA in it!
How do you sell more lager?
Add American hops and call it an IP…L!
How do you sell more Imperial Stout?
Dip the bottle in wax of course!
How do you sell more wax dipped bottles of Imperial Stout?
Bourbon barrel age that shit!
How do you sell more bourbon barrel aged bottles of Imperial Stout?
Make sure that bourbon is Pappy Van Winkle!
Need more hype?
Hold a brewery only release.
Need more hype for your brewery only release?
Announce bottle count/case count.
Need more hype for your brewery only release with limited bottle count?
Announce that you wish for it to not hit the black market.
Have plenty of waxed dipped Pappy Van Winkle Imperial stouts to go around,but want to remain in demand?
Increase your price by $20 and sell memberships, buying the right to purchase.