3 Comments

  1. Todd F.
    March 6, 2019 @ 9:01 am

    Interesting article. As the owner of a smaller”regional” brewery (BA definition) I certainly see it both ways. We have preached our independence and love for craft beer since our brewery’s inception. It is true, especially now after many years in the industry. Unfortunately, the market has filled with explosive new brewery growth, where there used to be one or two breweries there are 50-60. The business has change and it will continue to. Craft brewers, big and small, are cannibalizing each other when we use to cannibalize the foreign-owned industrial-size brewers. Everybody is watching the craft slice of the pie slow in growth while other alcoholic products seem to demonstrate much better growth opportunities. Is it our passion to make hard seltzer? It certainly wasn’t eight years ago, I can assure you. But there has been a significant change in the beverage market and you can either embrace or ignore it. If you ignore it you then are left with the challenge to continue to fight for a smaller slice of the pie with more and more breweries coming everyday.

    Reply

  2. Let's Talk Beer
    March 6, 2019 @ 6:08 am

    If more breweries getting into the craft seltzer/cocktail game means less hazy/milkshake/smoothie/haze bro beers then count me in 1000%. Also sometimes changing up the game is a good thing.

    Reply

  3. Scott
    March 5, 2019 @ 6:09 pm

    Sometimes, I just want something I can ignore. Don’t overthink it.

    Reply

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