10 Comments

  1. Beachwood Brewing Issues Statement on ABI Owned TheBeerNecessities.com • thefullpint.com
    May 3, 2017 @ 2:37 pm

    […] READ: The AB-InBev “Why Don’t They Like Us” Tour Continues […]

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  2. The Texas-sized battle between brewers and distributors | DRAFT Magazine
    August 30, 2016 @ 11:13 am

    […] made in the past few days about the lack of diversity in brewery ownership at sports stadiums and attempts by brewers who’ve been purchased by larger producers to fight fan backlash. These stories—and many, many others—denounce megabrewers like Anheuser-Busch InBev and […]

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  3. Podcast 'sode 66: Bad Shepherd, Nine Months On - Ale of a Time
    August 29, 2016 @ 4:02 pm

    […] The AB-InBev “Why Don’t They Like Us” Tour Continues […]

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  4. Brett
    August 29, 2016 @ 3:26 pm

    People who are saying this article is about craft beer snobbery are entitled to their opinions, of course. Their shitty, ignorant, corporate dick-sucking opinions.

    This isn’t all about the idea of “art” or “loyalty to the idea of craft brewing” as it is the idea of predatory, largely foreign conglomerates trying to eat up all of the room on the shelves and taps so that they can ace real craft beer out without a fair fight. If our three tier distribution system in this country actually worked as planned (or were abolished in favor of something superior), all of this wouldn’t be an issue. I, for one, will not willingly give my money to a company that won’t compete on the brewing level, instead opting to bully their way into my fridge. If that’s what you anti-snob snobs want, go ahead. But at least understand what’s at stake here, ffs.

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  5. S
    August 26, 2016 @ 7:04 pm

    Oh hooray, yet another angry rant from an entitled beer snob that thinks every brewery should be making beer for the sole reason of lighting up his special snowflake eyes. It’s only real beer if it was made in a garage by your old college roommate, Steve.

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  6. Matt
    August 26, 2016 @ 7:00 pm

    That was a great article!
    Thank you for putting what we believe into the perfect words.

    Reply

  7. Nick Lyons
    August 26, 2016 @ 8:10 am

    Your post wasn’t really addressing this – but my opinion on your question: “I’m not clear why love and admiration of such a small fraction of beer drinkers is so important to these people in the big scheme of things. Whatever the reason is, it’s pathetic.”

    They’re buying craft beer labels so they can have a suite of products to distribute/discount to retailers – buy Bud/ShockTop/insert local craft beer label they own. They can promote them all as a suite and offer incentives, etc.

    The value of those brands is that they appear to be local craft breweries and not Bud Light or Shocktop so they need to defend their ‘authenticity.’

    The numbers are on the wall in terms of % of money spent on beer and % of craft beer drank by the millenial generation compared to previous ones. That’s 30-40 more years where craft beer will continue to cut into “macro” sales. They see the market shrinking, especially 20+ years from now, and they’re buying their way into the future of beer sales.

    In 20 years many of the people who decided to drink High Life cases for the rest of their life are going to be aging out of drinking. They have spent billions creating that brand loyalty and it’s disintegrating right in front of their eyes.

    It’s already 20% of $ spent on beer. No big company is going to ignore that.

    I’m with you in spirit just thought I’d address why they are trying to still “fit in.” Cheers.

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  8. Julia Herz
    August 26, 2016 @ 7:30 am

    Here is a photo of the ball park bar you reference:

    https://www.craftbeer.com/craft-beer-muses/the-illusion-of-choice-craft-beer?src=82616_t1

    #IllusionOfChoice

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  9. Kevin Augustine
    August 25, 2016 @ 3:05 pm

    Good on them. I won’t touch anything InBev has their hands on. Lost my job of 27,years( worked at a brewery in Canada) because of those scumbags. Carlos Brillo( the axe man) I hope you choke on it

    Reply

  10. b
    August 25, 2016 @ 1:19 pm

    Keep shunning them. They made their beds lined with million dollar bills. Poor them.

    Reply

  11. Eric Karandy
    August 25, 2016 @ 12:32 pm

    You forgot about the article from Serious Eats as well…http://www.seriouseats.com/2016/08/craft-brewery-acquisition-pros-and-cons.html

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