[Updated x2] – California Brewery For Sale – Who Might It Be? (Not Noble)
Update: Vito Trautz, Marketing Director of Noble Ale Work reached out to us and denied Noble Ale Works is for sale based on his conversations with ownership. It has been stated in this article that this is an educated guess and not fact.
Update x2: California Craft Brewers Association reached out to The Full Pint and claimed that not only is the brewery not Noble Ale Works, who fits the below description fairly well, they claimed it is not a SoCal brewery. We will stay on top of this caper.
The California Craft Brewers Association sent out a members-only newsletter today, and in the newsletter contained an advertisement for a California Craft Brewery For Sale.
“Brewery For Sale
Available for acquisition: 5,000+ bbl annual capacity brewery in world-class California tourist destination city. Busy tasting room. Large warehouse facility with 30-bbl brewhouse and 270-bbl installed fermentation capacity with room for expansion. Favorable long-term lease terms; all permits and licenses in good standing. Multiple existing distribution partnerships. Multiple GABF and WBC awards won in recent years. Excellent opportunity for a brewery looking to expand production in new location or for new ownership to take control of existing brand/revenue stream as an alternative to a start-up. Founding partners must sell for personal reasons, motivated to make a deal. Serious interest only; detailed information provided pursuant to execution of NDA.”
Because of the nature of this advertisement, it was forwarded on to our desk for further review to break down what brewery exactly might be for sale. After going through a process of elimination and speaking with other folks within the California beer industry, we believe we are 90% certain we know who this brewery might be. Please follow along.
“World-class California tourist destination city” – There are plenty of great, touristy destinations in California, but not a large amount of “tourist destination” cities. San Diego, San Francisco come to mind. When you add in the term “World Class” you think of people that flock from all around the world to make a visit. Then the city of Anaheim comes into play, as families from all over the world flock to visit Disneyland.
“Large warehouse facility with 30-bbl brewhouse and 270-bbl” – There is a brewery that has claimed expansion for the past two years and have purchased a new 30-bbl brewhouse that has not been put online yet.
“Multiple GABF and WBC awards won in recent years.” – There are many highly decorated breweries in California from North to South. There is one that comes to mind that has just won multiple GABF and World Beer Cup awards.
Who we most likely think it is: Noble Ale Works of Anaheim, California. Noble Ale Works is dead in the middle of a “world-class” tourist destination. Their tasting room is busy. It’s in a large warehouse facility with an unwrapped 30-bbl brewhouse, slated for expansion. They have recently signed on with Craft Brewers Guild for distribution, as well as Day One in the Portland Area, which makes up the multiple distributors part of the advertisement. Noble Ale Works has cleaned up at both World Beer Cup and Great American Beer festival over the past few years.
Noble Ale Works is owned by multiple partners, and it has been speculated that this was one of the leading factors into change in management and the departure of Brewmaster Evan Price. We reached out to a source at Noble, who said they have shown the advertisement posted from CCBA to one of the owning partners and have denied the brewery is for sale. Keep in mind the person who placed this ad is asking for a standard non-disclosure agreement, which would surely put any employee at Noble in the dark if this is in fact 100% true.
Update: Vito Trautz, Marketing Director of Noble Ale Work reached out to us and denied Noble Ale Works is for sale based on his conversations with ownership. It has been stated in this article that this is an educated guess and not fact.
Fontana Jim
July 31, 2017 @ 10:42 am
North County San Diego is possible too. LEGOLAND and the zoo. What about Latitude 33, Indian Joe, etc? Maybe a Vista another brewery w/o a tasting room?
Fontana Jim
July 28, 2017 @ 10:47 am
You guys mentioned, Evan. Green Cheek, in Valiant’s old building also fits this bill. Could all that debt be weighing them down?
Jacob Talamantes
July 28, 2017 @ 10:35 am
I feel like it has to be Bay Area then.
bayareabrewbabe
July 27, 2017 @ 12:44 pm
I hope it isn’t but could it be SARA?