The Bruery Announces East Coast Retail Expansion
(Placentia, CA) – Fans have travelled far and wide for experimental and barrel-aged beers from The Bruery since the independent craft brewery opened its doors in Orange County in 2008. From homebrewing roots and an unassuming corner unit in a business complex that housed the company’s first brewhouse and Tasting Room, the company has methodically grown its footprint and capabilities. This includes the buildout of three distinct brands – The Bruery, Bruery Terreux and Offshoot Beer Co. – in addition to state-of-the-art enhancements in brewing and production, expansion into new markets and opening a second Tasting Room at the sour & wild Bruery Terreux facility.
The company has a reputation for pushing boundaries, such as creating a new category for bourbon barrel-aged imperial stouts, one that hovers around 20% ABV, and Society membership programs for fans to connect with their favorite breweries on an even deeper level. But there is one thing that the company has never been bold enough to attempt: establishing a brick-and-mortar presence east of the Mississippi. That is, until now.
This fall, The Bruery is branching out and bringing beer directly to the East Coast by opening a premier retail store that’s within driving distance for thousands of fans of independent craft beer. Located in the heart of one of Washington, D.C.’s most exciting urban villages, The Bruery Store at Union Market District will provide easy access for Society members to pickup online purchases, along with onsite bottle and can sales, rotating taps for growler fills, merchandise and gifts for the general public.
“The Bruery Store at Union Market District provides a central location for fans along the East Coast to get their hands on all three of our brands under one roof,” said founder and CEO, Patrick Rue. “We’re incredibly excited to put down roots for our first retail store outside of California in the nation’s capital. Such an expansion wouldn’t be possible without the support from our fans across the country.”
Beer from The Bruery & Bruery Terreux is distributed in nearly 30 states, including Washington, D.C. Cans from Offshoot Beer Co. are released in limited supply and sold directly from the brewery. Special can releases and rotating taps for growler fills from Offshoot Beer Co. are in sight for the Washington, D.C., location.
“Washington, D.C., and the surrounding area boasts a vibrant culture and appetite for specialty beer,” said Rue. “We’re looking forward to joining the independent craft beer community in Washington, D.C., connecting fans with our beer and being even closer to them with our physical presence on the East Coast.”
Rue noted that a number of members in the company’s Hoarders Society, Reserve Society and Preservation Society live in and around the area, and certainly within driving distance, making it easier than ever for them to pick up online bottle purchases of the most limited and exclusive releases from The Bruery & Bruery Terreux at the D.C. store.
“We’ll be opening up Society memberships this fall for new members to join us for the 2018 Society year,” added Rue.
Features of The Bruery Store at Union Market District
● Pickup of online beer purchases of our most limited and exclusive releases for Society members, plus select online bottle releases for public pickup.
● Onsite bottle and can sales of popular and special releases from The Bruery, Bruery Terreux and Offshoot Beer Co.
● Potentially up to eight rotating taps for growler/crowler fills of beers from The Bruery, Bruery Terreux and Offshoot
Beer Co., including year-round beers, limited releases and archive treats.
● Collectible merchandise and gifts.
● Shared space with a retail partner, to be announced at a later date.
The Bruery Store at Union Market District is scheduled to open as early as this November for public bottle pickups of Black Tuesday (2017), on sale to the public on October 24 via TheBrueryStore.com. Onsite retail sales of bottles, merchandise and potentially growlers/crowlers to current and renewing Society members, as well as the general public, are scheduled to begin when the store opens as well.
Society memberships for the 2018 calendar year will be available this fall. Current and prospective members will be able to select a membership option that includes unlimited shipping of online beer purchases to The Bruery Store at Union Market District for pickup. As beer is brewed and packaged in California, the price of a D.C. membership includes the freight of shipping the beer from California to our Washington, D.C. location. Aside from that, pricing for a D.C. membership and CA membership is the same. Memberships for D.C. order fulfillment will be available to the public, first-come, first-served, beginning in mid-October.
Additional details on the release of Black Tuesday (2017) and joining our Reserve Society for 2018 will be shared in the upcoming weeks and months.
About the Location
● Located in the heart of one of D.C.’s most exciting and growing urban villages at 513 Morse St. NE, across the street from Union Market.
● 5,000 sq. ft., shared with a notable partner, to be announced at a later date.
● Recently renovated two-story building, which opened in 1931 as a small, independent butcher shop, Kramer & Sons.
● The location will employ approximately five people.
Stay in the Loop
For access and information surrounding the D.C. store, Black Tuesday beer release and 2018 Society memberships, visit the links below:
● Follow @TheBrueryDC on Facebook, Instagram and Twitter
● Sign up for Black Tuesday (2017) release information
● Join the 2018 Reserve Society interest list
ABOUT THE BRUERY®, BRUERY TERREUX® and OFFSHOOT BEER CO.TM
The Bruery was founded in 2008 by Patrick Rue, now a Master Cicerone®, after he found homebrewing to be of greater interest than law school. Innovation has driven The Bruery to create one-of-a-kind barrel-aged, sour and experimental beers since its inception. In 2015, The Bruery moved its sour beer production to the Bruery Terreux co-brand in Anaheim, CA, while The Bruery continues to craft non-sour and spirit-barrel aged beers at its original site in Placentia, CA. In 2017, Offshoot Beer Co. was born, specializing in hoppy beers packaged in 16-oz. cans, released in limited supply and sold directly to fans for fresh enjoyment.
The Bruery offers three different tiers of Society memberships, each with their own level of access to limited release beers, discounts on purchases, Tasting Room perks, and access to Society-exclusive events and merchandise. Additional information is available at thebruerystore.com/membership.