New Holland Brewing Launches Whiskey Barrel Furniture & Décor Product Line
Holland, MI – New Holland Brewing Co. has launched a product line of furniture and décor that utilizes their used or “spent” oak barrels. BarrelWorks Project takes barrels that once housed New Holland’s artisan spirits and many of their aged beers, and given the oak new life as beautifully-handcrafted functional items for the home and office.
Since its humble beginnings, New Holland Brewing has taken pride in the foundational belief that art and craft are an essential partnership. The marriage of these two elements have exploded into a brewery, distillery and lively Downtown Holland pub. Now, New Holland Brewing has expanded this metaphor further, into a union of age and beauty by creating one-of-a-kind furniture and décor.
By turning old, seemingly useless products, into new, handcrafted pieces, New Holland has successfully limited wastefulness by enhancing natural beauty.
“BarrelWorks Project was not a top down mandate. It came from New Holland employees, staying true to the artistic values that the company strives to cultivate in the team,” said co-owner and Vice President of Retail Operations, Dave White.
Two team members, affectionately known as Coop & Padre (Steve Raad and Jeff Dyke), looked at the growing inventory of used whiskey barrels and saw an opportunity to do something beyond discarding them. They began with the creation of a collapsible, portable beach chair, which has since been patented. From there, the two guys, along with the owners of New Holland, began brainstorming other products that include; tables, clocks, bottle openers, coat racks, guitar stands and even a skateboard.
All BarrelWorks Project products are available through their website www.barrelworksproject.com or at the Downtown Holland pub (66 E. 8thStreet, Holland, MI)
