New Belgium Dives Into Water Advocacy
Summer Seasonal Has Long Been Spokesbottle for Water-Related Causes
Fort Collins, CO – June 10, 2009 – Skinny Dip, New Belgium Brewing’s summer seasonal, was born out of an idea to brew a low-calorie beer that quenches thirst after outdoor activities. At a mere 108 calories, it offers a delicious alternative to traditional “light” beers and has been a best seller each summer since its introduction. But Skinny Dip has become much more than a light seasonal, serving as the poster beer for water advocacy. This year, a new microsite takes New Belgium’s water activism to a new level, offering resources, games and more at http://www.newbelgium.com/skinnydip.
New Belgium is nationally recognized for its progressive environmental practices. Each of its beers is produced at a brewery where water conservation is part of the culture. Visit http://www.newbelgium.com/skinnydip to watch videos, play a witty version of truth or dare, vote for worthy causes and learn more about Skinny Dip and its connection to water advocacy.
“It’s New Belgium’s belief that access to clean water is a basic human right,” said Bryan Simpson, New Belgium spokesperson. “Responsible consumption means eliminating waste, returning clean water back to the water cycle and protecting watersheds.This site helps users learn more about water conservation in a playful, informative way.”
Skinny Dip’s cascade hops frolic with a hint of lime leaf, making a bright, refreshing splash for the summer season. Visit www.newbelgium.com for more information on Skinny Dip and other New Belgium beers, including food pairing suggestions.
Skinny Dip is available in most New Belgium markets April through September.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.