Listermann Brewing Partners with Cincinnati Art Museum on van Gogh Themed Beer
(Cincinnati, OH) July 2nd, 2018 —Undergrowth with Two Figures by Vincent van Gogh returns to the Cincinnati Art Museum on July 3rd and to celebrate, Listermann Brewing Company has partnered to create a beer. The local brewery and CAM have worked together to create a van Gogh-themed beer that will feature the painting on the label.
To celebrate the homecoming of the painting, the Cincinnati Art Museum and Listermann Brewing Company are collaboratively releasing a van Gogh-themed beer on July 21. Listermann Brewing Company is generously donating 10% of the beer proceeds to the Cincinnati Art Museum.
This collaboration beer will be a NE IPA with a huge juicy punch of orange, lemon, and tropical fruits, mango, and lychee. This will be available on draft and in 16 ounce four-pack cans. The four-packs will retail at $15.99 plus tax each. There will be around 150 cases sold at the brewery on Saturday, July 21st.
“It’s almost unbelievable to me that we get the awesome opportunity to have one of the great masters in art history grace the cans of our beer. As such, it is not an understatement that everyone here at Listermann is preternaturally excited to be involved with this collaboration. I am quite grateful that CAM has allowed us to work with them on this project, and I look forward to future collaborations with them!” says Jared Lewinski, head brewer at Listermann Brewing Company.
Listermann Brewing Company and the Cincinnati Art Museum collaborated back in April on a beer to promote the Terracotta Army: Legacy of the First Emperor of China exhibit that is currently at the museum. They were able to raise over $1300 through draft and four pack sales.
A launch party for the beer will be held at the Listermann taproom on Saturday, July 21, starting at 10 a.m. The beer will be available for purchase on tap and in 16 ounce four-pack cans featuring custom labels. The beer will also be available at the Cincinnati Art Museum’s event Art After Dark: Beer Bash on July 27, 5–9 p.m.
The brewery and Cincinnati Art Musuem are holding a social media contest to allow followers to name the beer. To enter our beer-naming contest Instagram users can follow @listermannbrewing and @cincyartmuseum and submit their name idea. The contest winner will receive a Cincinnati Art Museum family membership ($75 value). The final beer name will be chosen by CAM and Listermann. Winner will be announced July 3rd.
Image credit: Vincent van Gogh (Dutch, b.1853, d.1890); Undergrowth with Two Figures; 1890; oil on canvas; Bequest of Mary E. Johnston; 1967.1430.
About Listermann Brewing Company
Listermann Brewing Company is a family-owned brewery and homebrew supply store in the Greater Cincinnati area that focuses on innovative beer and the local community. The home brew store has been operating since 1991 and the brewery has been brewing award winning beers for the city since 2008.
For more information on Listermann Brewing Company events, news, and products visit listermannbrewing.com and @ListermannBrewing on social media.