Iron Hill Adds Hopicana Juicy IPA To Seasonal Can Offerings

Iron Hill Brewery & Restaurant continues their bold releases of craft beers to go with several fresh offerings for the summer, all vividly designed and creatively packaged in 16-oz. cans, bringing ever more of the scratch brewery’s popular beers and expanding portfolio into conveniently portable packaging. On Thursday, May 10, they will bring Hopicana into their canned collection for the first time, followed in June and July by classics Mahalo, Apollo!, Crusher and Ore House.

• Hopicana is a hop-forward IPA brewed with real oranges for refreshing, juicy flavor. It’s a West Coast-style IPA that drinks like a cold glass of fresh-squeezed OJ.
• Mahalo, Apollo! is a golden, complex and refreshing summer wheat beer spiced with grains of paradise and lemongrass and fermented with Belgian yeast.
• Crusher is a session IPA with smooth notes of ripe pineapple and grapefruit punctuated by a lightly hopped finish that is refreshing and flavorful.
• Ore House is a golden IPA with balanced hop bitterness and aromas and flavors of citrus and pine.

This marks the first time that Hopicana will be available in cans for in-store purchase, sold in convenient 4-packs of 16-oz. cans. All of the new cans will feature fun designs from Pittsburgh, PA’s Smith Brothers Agency, continuing an ongoing series of collaborations between the brewery and the firm that began with favorites such as Crusher and Mahalo, Apollo!

As always, the talented creative team at Smith Brothers sought to capture the spirit of the delicate hops and grains inside the cans with each label design and taking into account Iron Hill’s 21-year history.

• Hopicana was brewed to taste like it was picked fresh from the orange grove, so the setting is a lush farm, with design elements inspired by fresh fruit labels from the 1930s and 1940s. There is a fictional orange character sitting in a wooden crate atop two other crates filled with hops, meant to represent the beer’s big, bold and juicy hop flavor.
• Mahalo, Apollo! was brewed as an easy-drinking summer beer with a tropical nose and the can design captures the feeling of watching a relaxing sunset on a private Hawaiian beach, after a blissful day of surfing. The scene is surreal and calm, much like the hazy, golden liquid inside.
• Crusher was inspired by one of Iron Hill’s brewers while he was on vacation, where he spent long days catching rays and sipping session-able beers on a lazy California beach. A Golden Bear can be seen drifting effortlessly into the waves, totally enveloped by the beer’s notes of grapefruit and pineapple.
• Ore House IPA is one of six beers in Iron Hill’s Signature Series. All signature beers have a linear sketch of the brewing process wrapped around the can, with a colored band around the bottom alluding to the flavor profile. Each can is stamped with the autograph of one of Iron Hill’s head brewers.

About Iron Hill … Named after the historic Revolutionary War landmark in Delaware where General George Washington battled the British, Iron Hill is among the most enduringly successful craft breweries in the United States. Their 21-year consecutive medal-winning streak at national and international competitions is the longest by any independent craft brewery. Founded by home brewers Kevin Finn, Mark Edelson and restaurateur Kevin Davies in Newark, DE in 1996, Iron Hill Brewery & Restaurant has blossomed from one restaurant and brewery to 12 locations up and down the East Coast, including Pennsylvania, Delaware, New Jersey, and soon, South Carolina.

Each brewery/restaurant has their own scratch kitchen and craft brewery, allowing individual chefs and brewers the creativity to pair the freshest ingredients with the highest quality grains and hops. For 21 years, Iron Hill has incorporated beer into everything that they do. Finn, Edelson and Davies are recognized as innovative business leaders in their home state of Delaware and across the mid-Atlantic region. They started Iron Hill at a time when small breweries were just beginning to gain mass appeal around the country, and their entrepreneurial, forward-thinking approach helped build them into what they are today. Each Iron Hill location is dedicated to preparing the freshest ingredients and creating a friendly atmosphere for all age groups, helping change guests’ perceptions about brewpubs one meal, one pint and one community at a time.

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