Skip to content


  1. Kim Theesen
    March 28, 2012 @ 8:15 am

    Quote: “To achieve a Zero IBU IPA, the brewers agreed upon a list of ingredients – spearmint, bay leaves, rosemary, juniper berries, and elderflower – to replace the bitterness typically imparted by hops.” I know it’s partially about marketing, but please don’t call it a “Zero IBU IPA.” (Almost as silly as a BLACK India PALE ale.) It’s a contradiction, an oxymoron. The should call it what it is: GRUIT. Is that so hard? The tagline could be: “Hey, It’s like an IPA without the hops!” Anyway, I can see the juniper berries and maybe the elderflowers, but spearmint, bay leaves, and rosemary may be a stretch. Looking forward to trying this, uh, “Zero IBU IPA.”


  2. Chris
    March 27, 2012 @ 6:58 am

    That doesn’t sound great, but I’ll keep my fingers crossed.


Leave a Reply

Your email address will not be published. Required fields are marked *