Deschutes Brewery Expands Footprint in Michigan
(Bend, Oregon) – Deschutes Brewery announced today its craft beers will be available in more areas of Michigan beginning March of 2016. The Oregon-based brewery will partner with H. Cox and Son for distribution in and around the Traverse City area, Griffin Beverage Company to fill out the eastern portion of Northern Michigan as well as part of the Upper Peninsula, and Eastown Distributors for Metro Detroit.
Jeremy Kieffer, expansion manager for the brewery, said, “Filling out the rest of Northern Michigan and downtown Detroit has been on our radar for a while, but it was a matter of finding the right partners. H. Cox, Griffin, and Eastown are highly respected in their markets, and will play a pivotal role in our continued success.”
Deschutes Brewery first introduced its beers in Michigan in the fall of 2014 with distribution in the Grand Rapids/Kalamazoo/Lansing area. Distribution to the suburbs of Detroit, Lakeshore region, and the Ann Arbor area followed in 2015. With these latest distribution agreements, Michigan craft beer fans in more than 25 additional counties in the northern Lower and Upper Peninsulas will be able to find Deschutes Brewery’s beers. Beer is set to arrive in stores as early as March 1st in H. Cox and Son’s territory, and April 1st in Griffin’s and Eastown’s areas. Deschutes’s award-winning brews Mirror Pond Pale Ale, Black Butte Porter, Fresh Squeezed IPA and the brewery’s seasonal lineup will be available immediately in six-packs and on draft. In addition, Deschutes will offer their 12-pack variety packs.
Kieffer continued, “With the exception of one or two smaller markets that are still on our list, these new territories will largely round out our 2016 expansion plans for the state. It has been a very fun state to open up due to how many craft beer fans there are. We’ve had a lot of new innovations happening recently, and it has been exciting to be able to time our launches to go hand in hand with them. This year we’ll be adding a fourth brand to our seasonal lineup, and revamping some of the seasonal offerings we currently have.”
About Deschutes Brewery
Named as OUTSIDE’s Best Places to Work in for the last three years in a row and winner of the 2015 Oregon Sustainability Award, Deschutes Brewery was founded in 1988 as a brew pub in Bend, Oregon. Still family and employee owned 27 years later, the brewery is known for brewing a diverse line-up of award winning beers including the popular Fresh Squeezed IPA, Black Butte Porter, and Mirror Pond Pale Ale. From the beginning, the focus has been on crafting the best beer and food using only the finest ingredients. In 2008, the brewery opened a second pub in Portland’s Pearl District. Deschutes Brewery now ships beer to 28 states, the District of Columbia, and around the world from its main brewing facility located on the banks of the Deschutes River. To find out more, visit www.DeschutesBrewery.com.
