18 Comments

  1. THS 66: Litherman's Limited Returns! - The Tap Handle Show
    July 23, 2015 @ 12:01 am

    […] “We might have our most unhappy customer to date. Chris Klein of Colorado Brewery Caution Brewing Company send us a not-so-collegial email: READ MORE […]

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  2. THS 65: Portsmouth Brewery! - The Tap Handle Show
    July 9, 2015 @ 12:14 am

    […] “We might have our most unhappy customer to date. Chris Klein of Colorado Brewery Caution Brewing Company send us a not-so-collegial email: READ MORE […]

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  3. Al Frowiss
    June 12, 2015 @ 4:28 pm

    Laughable. Stoopid rant. If you don’t like the price/value then vote with your feet or move to the next door in the cooler. The writer “may” know things about the cost of producing beer, but also appears to have no concept for either demand side or supply side economics. Shipping small (ish) quantities across state lines, with new(er) broker networks, and establishing new(er) distribution points (tap house, breweries, retail) has much more impact on the going price of brew (out of state brews) in Colorado than the production costs of essential ingredients; If I were a new entrant to a market for a “premium”/sought after brand brew, I’d say its better to price high initially, and people, some people, are paying for it. After you establish a market demand, firm up distributor relations and a consumer following, then you may tune pricing … once your volume/consistency of demand drives supply costs down. I have a few Econ text books from 30 years ago to donate to the Caution library, BTW – Caution DOES have great beers.

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  4. PAbeerfan
    June 12, 2015 @ 6:49 am

    Bwahaha! This is hysterical. The kid asks for some respect but absolutely LAMBASTS Evil Twin in a disrespectful post. Oh the hypocrisy.

    It’s simple, kid: you don’t like the price, don’t buy it and stop whining.

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  5. Aaron Zaslow
    June 12, 2015 @ 12:13 am

    Evil Twins prices are the reason I almost never drink their beer. I can always find something just as good or better for 5+ bucks less (and when I do try their stuff, its good but its not THAT good). I kinda agree with the guy, but it really feels like a angry letter that should never had been sent.

    If you WANT to spend 15-20 bucks on normal drinking beer, that’s your business.

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  6. Jeff A. Taylor (@TheFree_Lance)
    June 11, 2015 @ 4:29 pm

    Hang on. There is much crazy with craft beer pricing. $8 22oz bombers project to $25 six-packs, but no one bitches about bomber prices at that level. We all know bombers are a fantastically profitable product for breweries. From there it is down to what the local market will support. Boutique, premium pricing is a two-edged sword — your per unit margins are high, but your market penetration is low. Retailers may rationally conclude you do not offer an essential product for their markets — rather just a halo they put on every now and then, especially if the distro is eager move something quick because you pump out new “it” beers every couple weeks. In sum, your brewing is slave to your marketing and vice versa. And you may be very good at that for a very, very long time. But outfits who try to play that game without enough bank and heft may get burned.

    Believe me, retailers are worried about craft prices, along with exploding product lines that are just baffling to all but the most hardcore bottle shops. Plus, this stuff has very short shelf lives compared to wine and spirits, which it is now approaching in price. When it comes to kegs, retail is really flinty. An expensive keg is a huge investment, one that is a ticking time bomb. If it is priced too high and doesn’t move, it is money down the drain. I’ve already had one shop owner wonder out loud if he can afford to put Wicked Weed fare on when it hits his market soon. And he does a steady biz now in sours and exotics.

    This may self correct. All the yelling and bitching surely does not help.

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  7. Kash
    June 11, 2015 @ 12:42 pm

    Haha this guy is an idiot. How about you just stay away from Evil twin products and focus on supporting the breweries you do enjoy. Stop getting all bent out of shape over things you have absolutely no control over.

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  8. Brad W
    June 11, 2015 @ 10:47 am

    It needs to be said, and it needs to be repeated. Beer pricing is going the wrong direction.

    Now, don’t get me wrong. I’m a capitalist. I understand that the “right” price is to charge what the market will bear. And we, as beer consumers, are allowing the market to bear this pricing–even excitedly promoting it–by treating these breweries like we’re fanboys and their products are worth acquiring at any price. But they’re not. The quality & taste difference between Sculpin and other 7% IPAs that are selling for $9.99 a sixer are minimal. Stone IPA for $27/case at Costco, compared to a $15 sixer of Sculpin? No contest. Stone is regularly in my fridge. Sculpin is not. Firestone Double Jack at $8.99/bomber compared to the $4.99 bomber of Hop Stoopid? I’m buying Hop Stoopid. I can’t remember the last time I bought Double Jack.

    The other thing that needs to be addressed is growler pricing at the breweries. A growler is ~5 12 oz bottles of beer. Excepting truly unobtainable special releases or ultra-high-ABV beers, a 64 oz growler *should* be comparable in price to a $10 sixer, especially since it’s not shelf-stable like a packaged beer. Oh, and since it’s at the brewery, there’s no distribution markup, which is a *HUGE* portion of the cost. But I’m seeing a lot of growlers coming in at $15-20 for a fill. That’s just insane.

    We, as beer consumers, need to stop accepting this crap.

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  9. Bad to the Bone
    June 11, 2015 @ 10:00 am

    “I have no qualms paying $15 – $25 for a bomber of decadent Barrel-Aged Barleywine, Stout or Porter and I have on rare occasion paid upwards of $40 for a bomber or 750ml”

    Well, the stuff Evil Twin cranks out is nothing like a good barrel-aged brew so your argument makes no sense. Hi point is that they DON’T put that kind of time and effort into their beers, so they’re just riding the craft-brew shitwave of needlessly overpriced product. So, perhaps YOU should stop your pussy-ass whining about his puss-ass whining.

    Reply

  10. mikescraftbeer
    June 11, 2015 @ 8:24 am

    Complaining about $15 a six pack? Don’t ever come to Canada Molson and Bud run darn near $15 a six pack.

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  11. Big Al
    June 11, 2015 @ 8:23 am

    Someone has a bung stuck up their arse. I’m sure the bunghole is just as upset that your beers have more ratings (22,970 ratings compared to his 87 ratings on beeradvocate.com) and are more highly rated. Your company is obviously successful while his appears to be just another one of these many struggling fledging companies making mediocre beer that will eventually go out of business, If his beer is so good why is he spending his hard earned money buying your beer? Keep up the good work.

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  12. a.d.AM (@Vizualize)
    June 11, 2015 @ 7:37 am

    If you think their 6 pack prices are expensive wait until you go to the Evil Twin bar in Greenpoint, Brooklyn! This guy’s head would fall right off his body with steam pouring out. Anyways, if you think its too much, don’t buy the beer. One of the better more reasonably priced beers IMO is Citra Slacker Sunshine.

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  13. Jeremy Stuart Thompson
    June 11, 2015 @ 7:17 am

    Yeah, I don’t buy much Evil Twin unless it’s one of those beers that I can justify spending the money for, like something new and special. He probably should left it anonymous though. 🙂 Would like to see ET’s break down as to why some of those are priced so high.

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  14. Mister SayWord
    June 11, 2015 @ 6:16 am

    About time someone called out these folks and slimeballs like them. Too much beer is overpriced. Bravo.

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  15. Hipster Brewfus (@HipsterBrewfus)
    June 11, 2015 @ 4:03 am

    Been saying this for a while now, Guess I just never wrote a formal thing about it. Agree with each point made.

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  16. Mike
    June 10, 2015 @ 8:23 pm

    What a dick. Evil Twin can charge whatever the heck they want.

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  17. Damon
    June 10, 2015 @ 7:44 pm

    What a whiner, I’m surprised he didn’t mention the Bruery’s Black Tuesday or Beachwood’s System of a Stout or any other of the popular & highly sought after brews throughout CA, not to leave out Cigar City.

    I’ve never heard of Caution Brewing but maybe that’s because there’s some hidden meaning in the name?

    Everybody has a choice in the matter. Those who don’t mind paying the, “insultingly exorbitant” prices will do so and those who won’t won’t. If the individual retailers are the reason for the, “insultingly exorbitant” prices then shame on them but by the same token if those beers are sitting on the shelf too long, especially with IPAs, then the customers are not getting the quality product they should and that reflects poorly upon Evil Twin.

    I have no qualms paying $15 – $25 for a bomber of decadent Barrel-Aged Barleywine, Stout or Porter and I have on rare occasion paid upwards of $40 for a bomber or 750ml.

    #suckit #crybaby #childishcheapskate

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  18. Aron
    June 10, 2015 @ 3:09 pm

    Good. I’m glad someone finally had the courage to say ALL of those things.

    Reply

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