Bell’s Brewery Responds to Fan Concern over Trademark Issue With Innovation Brewing

(Kalamazoo,MI) – Bell’s Brewery is in the midst of a trademark dispute with young North Carolina craft brewery Innovation Brewing.  Bell’s contends that their tagline “Bottling Innovation since 1985”  might cause market confusion and feel it’s their corporate duty to defend the usage.  Much like last month’s stink between Lagunitas and Sierra Nevada, fans took to social media to voice their opinions on the matter. Here is Bell’s brief, succinct statement on the matter.

“We hear and appreciate everyone’s comments about a trademark issue with Innovation Brewing. We are doing our best to continue working through this as amicably as possible and are hopeful we can find a mutual resolution. Out of respect for the legal part of this process that we are now in, we will decline commenting further.”