Earlier today, we posted a story we found on NYTimes.com, in regards to Lost Abbey’s Witch’s Wit label art being offensive to a Wiccan group.
The story states that Lost Abbey has agreed, and plan on changing the label by means of a label art contest. According to Sage Osterfeld of Lost Abbey, only parts of this story ran by NYTimes.com are true.
The New York Times story is accurate in that the Wiccan/Pagan community has been contacting us for the past week to object to there being a witch burning on the front label of our Witch’s Wit beer. It is also true that Vince suggested to one of the people who contacted us that he was open to changing the label and perhaps have a design contest. However, no decision has been made on changes the Witch’s Wit label, nor will one be made until after the “Halloween” news cycle runs its course.
Lost Abbey has produced Witch’s Wit for three years. It is released in the summer and we have been sold out of it for some time. More information on the beer itself, as well as the label art is available on the Lost Abbey website.