Lost Abbey Witch’s Wit Ale To Change Label After Complaints
An excerpt from NYTimes.com:
She was not looking for controversy. Vicki Noble was just looking for a fine ale.
Ms. Noble, who is famous in the pagan and Wiccan communities for her astrology readings, shamanic healing and writings about goddess spirituality, says she discovered Witch’s Wit last week on one of her regular excursions to 41st Avenue Liquors, in Capitola, Calif.
“I like beer,” Ms. Noble said, and as a practitioner of religious traditions that revere the earth and women’s special powers, she also feels a special connection to brewing. “It was the women who brewed beer from ancient times right up to the Reformation,” she says. She thinks some were burned as witches to destroy “the ancient traditions of shamanistic medicine, which in every indigenous culture includes the brewing of medicinal fermented beverages.”
But one does not have to agree with Ms. Noble’s interpretation of history to share her offense at a picture on the label of Witch’s Wit, a limited-edition pale ale — “wit” means “white” in Dutch — produced by Lost Abbey, a division of the Port Brewing Company of San Marcos, Calif.
It was a painting of a witch being burned at the stake.
Ms. Noble went home and wrote to her e-mail list. “Can we stop this brewer from their hate imagery?” read the subject line, in all capitals.
“Can you imagine them showing a black person being lynched or a Jewish person going to the oven?” she wrote. “Such images are simply not tolerated in our society anymore (thank the Goddess) and this one should not be, either.”
To read the rest of the original article, please follow this link : http://www.nytimes.com/2010/10/23/us/23witch.html?emc=eta1
source: The NY Times
By Mark Oppenheimer
Published: October 22, 2010