Podcast EP 78 – The Man Behind The Brand – Christian Helms

We are joined this week by the man behind many-a-brand, Christian Helms of Helms Workshop in Austin, TX. Christian and his creative agency are behind many of the most beautiful and well thought out craft beer brands and labels. Items we discuss include:

– Who/what Helms Workshop is.

– Some of Helms most notable clients.

– The process of launching a brand from the ground up.

– The process of rebranding a well established brewery.

– Handling bad ideas from clients.

– Thoughts on today’s usage of typefaces.

– Thoughts on the current issue with juvenile and sexist beer labels.

And much more!