Be Prepared With The 411 On Sweetwater 420 Fest

Join SweetWater Brewery For The Most Environmentally Clean Fun You’ll Have All Year

Atlanta, GA – We’re just a week away from Atlanta’s best celebration of Earth Day and we’re here to give you the break down on everything you need to know to experience your best SweetWater 420 Fest yet!

This year we’ve expanded to three days of great music, stand-up comedy, crafted brews from SweetWater Brewery and more, so we can celebrate 2011 Earth Day the best way we know how. In addition to the live entertainment, check out what local artists have for sale including a variety of homemade goods, like dog treats, vintage clothing and glass-blown art.

If that’s not enough to keep you occupied all weekend long you can check out Planet 420 presented by Gas South to learn how to be more environmentally-friendly through different vendors and sponsors. There’s even an obstacle course – Dizzy Bat Race and everything – to help learn more about preserving the greatest Mother we’ll ever have. For those with younger children, we’ve got that covered with a Kid Zone. I told you we had an action-packed weekend planned for you!

GENERAL INFORMATION

• The festivities begin on Friday, April 15 at 4:20 PM and will go strong until 10:00 PM. Doors will open on Saturday, April 16 at 12:00 PM and on Sunday, April 17 at 12:30 PM.

• 420 Fest is a free event open to the general public. Guests who are 21+ with a valid ID and would like to enjoy SweetWater’s brews can purchase a $5 wrist band. Proceeds from the wrist band go toward Park Pride for Candler Park improvements.

• For the convenience and safety of all attendees, no outside beverages, coolers, glass bottles, pets, illegal substances or on-site soliciting will be permitted on the festival grounds.

Official Music Lineup

The official lineup for this year’s bands, including new additions Arrested Development, Rusted Root and Gurufish, has been released! Plan your weekend accordingly, knowing exactly when to hit up the stages to see your favorite artists or check out some hot new music. For a full listing of all performers on the SweetWater Stage, Planet 420 Solar Stage presented by Gas South, Relapse 420 Comedy Tent presented by Relapse and the Kids Zone presented by The Home Depot visit our website at www.SweetWater420Fest.com.

The 7^th Annual SweetWater 420 Fest SweetWater Stage Lineup Includes:

*Times and line-up are subject to change. Lineup as of 4/08/11

Parking And Transportation

We get it. You’re excited about three days of celebrating Mother Earth with your closest friends. How could you not be? But let’s remember this is about being environmentally friendly. Go Green and choose from a few options that get you to the festival with a minimal carbon footprint. MARTA is located a few blocks away from the festivities and cyclists can use our complimentary bike valet, thanks to Atlanta Bike Coalition and Camp Twin Lakes. If you really insist on driving to the event, keep in mind the area around the park has limited parking and be mindful of our gracious Candler Park neighbors.

Speaking of fuel-efficient vehicles, Zipcar will be there so you can confess all of your previous behaviors that may not be that eco-friendly (we’re looking at you, the owner of an SUV). Be purged of your sins and tag a Zipcar with your promise to be more eco-friendly in the future. You’ll visit the recycling center more than once a decade, or maybe even start walking to places? You tell us.

2011 SweetWater 420 Festival sponsors include: Gas South, Xfinity, Coca-Cola, Mobile Media Enterprises, Hotel Indigo, Moe’s, California Pizza Kitchen, Where Atlanta, 99X, Rock 100.5, Creative Loafing and 790 The Zone.

SweetWater 420 Fest is a Happy Ending Productions Event. For more information, please visit www.SweetWater420fest.com, follow us on Twitter @420Fest or become a fan on Facebook. We’re everywhere.