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4 Comments

  1. Michael
    April 7, 2022 @ 4:49 am

    Amen, brother! Make a really, really good beer and I’ll drink it every chance I get. Variety is not always the spice of life.

    Reply

    • Lew Bryson
      May 9, 2022 @ 9:55 am

      I mean, it works for the Germans and the Czechs, right? And NO ONE questions their beer-drinking bona fides.
      Cheers!

      Reply

  2. Rich Coghlan
    April 6, 2022 @ 1:27 pm

    I could not have said it better!

    I think that too many taproom models are going with the “IPA of The Week” because ownership:
    a) thinks only that will sell
    b) is more interested in making sales rather than dialing in a recipe
    c) the taproom can’t run away fast enough from poorly executed, flawed beer.

    As for point a, if you have 10 taps and 9 are some version of IPA, how can you possibly know what other style would sell? If the IPA craze ever fades, there will be MANY a taproom that will fold instantly (yeah!) simply because they have no experience with brewing other styles. Gotta take some risks to run a business.

    Dialing in a recipe takes time and feedback from customers. Sounds like a lot of bother for a taproom. Thank God the “Founding Fathers of Craft” took their time and developed recipes that I love and drink all the time. They built an industry and have become regional and national powerhouse breweries with varied styles and which will outlast those riding their coattails. I only wish more of them would do like Stone (Sublimely Self-Righteous IPA, Imperial Russian Stout anyone?) and bring back some older recipes.

    With online ratings apps (Beer Advocate, RateBeer, etc), the number of reviews/ratings says it all. Tried and true (delicious!) beer has thousands of ratings over a fairly long period and are generally very positive, scorewise, because the beer is GOOD or GREAT! Then there is the “flash in the pan”, a beer with a handful of what might be positive ratings, at best. Often, they are not. So the taproom rushes on to the next “IPA of The Week” to keep the truth from ever getting out.

    Just some thoughts from an oldster.

    Reply

    • Lew Bryson
      May 9, 2022 @ 9:58 am

      I’m not sure I agree — okay, I don’t agree — that there are a lot of brewers doing ‘IPA of the week’ that don’t know how to brew other beers. Many of them do…if given a chance. A lot of times the brewers don’t call the shots, they just execute; and there are those pesky customers. They have to be brought along, shown the light. And even then, they aren’t all going to get it. But…they don’t have to. That’s the beauty of it.

      Reply

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