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  1. Alex
    January 2, 2013 @ 8:41 am

    I understand that it can be deemed unreasonable to require that brewers label their beers as part of a parent company’s line of products. Why should it not be an encouraged practice? Mars puts its name on packages of M&Ms and Skittles, Frito-Lay does the same with its potato chips. Why is it too much to expect big brewers to do the same? It doesn’t need to be a grand statement, I would be happy with a little blurb printed above the bar code on the back label.
    Largely, it comes down to people being incredibly particular about these types of things. I do think it’s funny that most every-day stuff isn’t such a big deal, but what beer people drink can turn in to an intense sticking point.

    I was really unaware of August Schell’s existence until recently. Apparently the closest their market gets to me is Pennsylvania. I’m ok with August Schell and Yuengling not being considered craft breweries. I think of traditional brewing as being generally/largely made up of malts, hops, and yeast. If a brewery doesn’t adhere to this in a majority of what they produce, why should they still be considered a craft brewery? I do think it’s great that these two have held on to and continue to use recipes and processes that their breweries were founded on, and continue to be successful in doing so. It is a might unfortunate that tradition isn’t always considered traditional.


  2. beerbecue
    December 28, 2012 @ 5:49 pm

    I’m fine with people wanting only to buy local or craft, whatever that means (even if that means bad local and craft, which there is plenty of). However, I think this whole BA labeling thing is unreasonable. Generally, a company should be able to market their premium products under whatever name or through whatever entity they desire. If it’s a product targeted to a completely different market…why wouldn’t it be packaged, marketed, managed, and produced or manufactured differently?

    And apart from the difficulty and speciousness of actually mandating how who has to label what, requiring Goose Island to be labeled as AB, would be as silly as requiring Ford emblems on Aston Martins in the late 90’s and early 00’s. And further, requiring Blue Moon to be labelled Coors would be like requiring a Toyota emblem on the back of every Lexus.

    Smaller beer makers should just deal with Big Beer’s foray into the delicious beer market, concentrate on making and educating about good beer, and stop worrying about how to best handicap the competition (which is something to this point small beer has lamented as being solely the province of Big Beer).

    And P.S.: You are seriously missing out on Bourbon County.


  3. Seth
    December 28, 2012 @ 1:51 pm

    What do you think of August Schell and Yuengling being listed as non-craft by the BA for not being traditional when they have been brewing the same beer traditionally since the 1800’s?


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