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  1. Mike Merrill
    October 2, 2018 @ 1:56 pm

    A great distributor and location are key also.


  2. Mike Burmil
    March 2, 2018 @ 9:52 am

    No mention of having a great relationship with your wholesaler and knows how to work with their sometimes large sales team? No mention of packaging that clearly communicates to the consumer what the beer actually is? How about a tap handle that differentiates itself from the rest or do you want to just sell your beer at your taproom?

    I agree with many of the above suggestions with hiring good people being the most important. No mention of competitive pricing in a saturated market? The article is only half of what you need but it is well written.


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