Let’s Have Stone Brewing Do An Ad During Football
As NFL Football season has started, so have the dozens and dozens of mass produced, mass marketed beer advertisements for the season. Words like drink-ability, smooth, refreshing, triple hop brewed, full flavored, crisp, pilsner, and more are being burned into America’s brain every 5 minutes of a televised football game.
To the average bear who doesn’t care about what they really drink, this subliminally sounds mighty enticing. The average bear might even take some of this marketing propaganda, and turn it into a conversation piece. “Hey Frank, did you know my XXX Beer is Triple Hop Brewed?” What the fuck does that even mean!
After watching Beer Wars The Movie, and knowing how big business works, these products and these advertisements will never go away. The macro brewers have silos of money, and there are many people in the country and government that are making sure this will remain until the end of time. While I am not suggesting such a large part of our economy should vanish, I do think in 2009, that people could and should smarten up a a bit. Joe Football watcher should be made aware that there are better options for beer drinking, and that “Triple Hop Brewed” XXX Beer is still just filtered water, malted corn/rice and scientifically created hop like flavoring.
After watching the Greg Koch led “I am a Craft Brewer” campaign, I fantasized of a moment that would be great for craft beer, and craft brewing. I would hope Mr. Greg Koch or one of his righteous peers in the craft brewing industry would consider taking a shot at this. I know that Stone Brewing does not advertise, and I know that when they raise money, they do it for charity. Still everyone, hear me out.
- Between Stone, Sierra Nevada, Anchor, and Dogfish Head, they raise enough money for an advertising campaign for an NFL Football broadcast. I think the Superbowl would be awesome, but might be way too ambitious.
- Film a 30 second spot with Greg (in his sweet checkered blazer) talking directly to the football watching couch potatoes about one or all of the following: fizzy yellow beer sucking, folks being sheep for believing the macro swill ads, questioning what the fuck Triple Hop Brewed means, or what good alternatives are out there for Joe Football Watcher. The end of the ad would be a black background with either the Stone logo and URL (which would would be great for those who can buy Stone), or some text on how to learn more about craft beer.
Apple Computer has had nothing but success with their clever ‘Switch’ ad campaign, telling the masses that switching to the Mac OS based is not only a cool trendy decision to make, but also a highly practical one. I would like to see a campaign along those lines for the craft beer industry as well.