2 Comments

  1. Mark
    March 24, 2015 @ 8:40 am

    Good article. I personally love Ruination and Sublimely-Self Righteous so was sad to see them go. I suppose your point about Ruination’s succession to Enjoy By is a very valid point. However, why ditch a Black IPA that does not compare to anything else in your portfolio? Whatever floats your boat but I don’t believe it’s good for branding and customer loyalty to introduce/retire too many beers over a short period of time. If it ain’t broke, don’t fix it! Hopefully the Arrogant Bastard doesn’t get the wrath.

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  2. hugomarink
    March 23, 2015 @ 2:07 pm

    The only one they are retiring that I’ll miss is the Sublimely Self-Righteous. All the others were dated offerings that weren’t up to the competition. And that includes Ruination, which just wasn’t that good if you’re looking for a fresh, hoppy double IPA. Enjoy By has stolen that show. However, I am surprised they do not relaunch Ruination. I would think a new recipe with the hops amped up but offering a different flavor profile than Enjoy By would be a big hit. And “Ruination” is such a great name for a beer they should try to keep it lineup, but with a new, bigger, and better recipe. And I don’t see Arrogant Bastard going away anytime soon. It’s still a great “gateway” beer for craft beer enthusiasts and I still enjoy it on occasion.

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