3 Comments

  1. erik
    July 8, 2014 @ 8:35 am

    In our market we find that these weeks are no longer worth the effort and often leave regular sales a mess for the following weeks. Many places book takeovers from breweries they can’t normally get. Good for the consumer maybe but when those accounts have to spend weeks cycling out the extra product they brought in from an out of market brewer, or even one that’s local but they normally don’t carry 10 kegs of, our sales are affected for weeks. Along with that, at least in our area, there are too many events total. They all can’t be heavily populated and that out of market brewery no one can get usually makes the bigger draws because of their unavailability normally and that takes away from those of us that work hard to develop within our own market. It used to be manageable and more local but now it’s just gotten silly.

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  2. Mike
    May 12, 2014 @ 12:59 pm

    I was going to disagree with you until I read your closing paragraph. I do like traveling to different cities to experience the unique cultures and hopefully many local (and otherwise unavailable) beers.

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  3. Champs
    May 12, 2014 @ 11:33 am

    Calendar entries are the basic unit of advertising to support a Beer Week. Someone has to package and promote the events. Their costs are nonzero, and even if it’s working with beer, the time shouldn’t have to be volunteered either.

    Events can overlap so long as they’re coordinated. SDBW was fantastic last year. I didn’t go to everything, but the schedule didn’t have six different Russian River tap takeovers on the same night. Maybe it was by chance, but I see the hand of an intelligent designer.

    Organizers can help to pull strings, too. The distributor doesn’t just send its keg of Westvleteren 18 to Torogeist, and Three Farmsteads may not be scheduling a batch of Wax Dipped Black Truffle Pappy Barrel Super Wale with 167% Brett anytime soon.

    That’s like planning 10 weddings in a row every year. I wouldn’t do it just for groom’s privileges.

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