Boulevard Brewing Co. 30th Anniversary Give-Back
(Kansas City, MO) – In November of 1989, John McDonald brewed the first batch of Pale Ale in his converted carpentry shop, little imagining that Boulevard Brewing Company would grow to become one of the largest and most successful craft brewers in the country. From the beginning, Boulevard drinkers in Kansas City and throughout the Midwest demonstrated a remarkable degree of love and loyalty. In grateful recognition of this extraordinary support, the company resolved to return the favor by generously giving back to its hometown, and to the communities it serves.
For its 30th anniversary, Boulevard is taking it a step further. In return for a $60 contribution to one of a diverse group of five charitable organizations, up to 1,000 individuals will have the unique opportunity to see their name and hometown emblazoned on neck labels of hundreds of bottles of Boulevard Pale Ale. The bottles will be included in specially marked 6- and 12-pack cartons, available this fall wherever Pale Ale is sold.
“We kicked around a bunch of ideas for marking this milestone, but when this one surfaced we knew we had it,” said Boulevard president Jeff Krum. “John has a gift for expressing simple but powerful principles that continue to guide our conduct, including ‘it’s never wrong to do the right thing.’ In that spirit, we’re pleased to introduce a novel way to say ‘thank you’ to our loyal customers while helping raise money for worthy causes.”
One hundred percent of each participant’s tax-deductible contribution will go to their designated charity, selected from a list including ACLU of Missouri Foundation, Arbor Day Foundation, Operation Breakthrough,Veterans Community Project and The Whole Person. In addition to the many bottles bearing each individual’s name that will be in general circulation, Boulevard will set aside two commemorative bottles for each contributor. To learn more, or to sign up for yourself or the beer lover on your list, visit www.boulevard.com/30years.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. Today, Boulevard beers are available in 41 states and 11 countries, and are widely known for their full flavor, exceptional balance and superior quality. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer.
