(Escondido, CA) — Stone Brewing announces the release of Stone ///Fear.Movie.Lions Double IPA. The stunningly delicious new double IPA creation is not named for its terrifyingly bold flavors or its Hollywood-worthy cast of brewers. No, it’s named after a 3m x 3m square in Stone’s Richmond, VA brewery with three words painted on it. What three words? Exactly! For the uninitiated, that’s what3words, a global addressing system that brings locators to the previously difficult to locate locations around the world. Literally. As in, more than three trillion of them.
Eh? Exactly. what3words provides a precise and incredibly simple way to talk about location by dividing the world into a grid of 3m x 3m squares. Each square has a unique three-word address. So ensuring that your Uber drops you at the correct entrance, finding your friend at a concert, or bringing emergency medical services to a remote mountainside just got easier. what3words is making the world less frustrating, more efficient, and safer, three words at a time. Watch the what3words video here. Watch the Wall Street Journal video on what3words here.
Inspired by the massive potential for positive impact of this system, Stone named this beer after a three-meter square smack dab in the middle of the brewery in which the recipe was created. What’s more, this new release is Stone Brewing – Richmond’s first year-round release and currently exclusive to the East Coast. The old adage, “location, location, location” has never been more apropos, as location is at the heart of the beer’s name, and the beer’s name is quite literally at the heart of the location.
“We’re supporting the what3words convention because we think it’s cool, and we see the significant social good in it,” said Stone Brewing Executive Chairman & co-founder Greg Koch. “We’re early adopters of the convention, and while companies like GPS company TomTom, and Mercedes, also believe that what3words is onto something big, we’re the first ones to use the convention to name a beer. In the not-so-distant future you’ll be able to use what3words to get beer delivered to you wherever you are, or to verbally tell your self-driving car to take you to the beer. In the meantime, we can relax and enjoy a Stone ///Fear.Movie.Lions Double IPA and dream about the world of the future.”
“Not being able to meet up and have a beer with friends at a concert, a tailgate, or picnic can be really frustrating,” said Chris Sheldrick, what3words co-founder & CEO. “We are honoured that Stone Brewing have crafted this lovely double IPA and named it using our system, helping to raise awareness of the positive impact it can have. Now ‘where shall we meet for a beer?’ can be solved with 3 simple words!”
Fittingly, Stone ///Fear.Movie.Lions Double IPA takes the East Coast inspiration of an unfiltered IPA, but spares any predictability beyond its lack of filtration. It’s amped up to 8.5% ABV with a noticeably West Coast-influenced bitterness, and tactfully balanced Richmond-style finish. The aroma provides a juicy bounty of fresh fruit and fresh hops. Its fresh-squeezed juice flavors include a hint of white sage and pair beautifully with sweet, salty and tangy dishes like Pad Thai noodles, Hawaiian Fried Rice or Prosciutto-wrapped melon.
Available in 16oz cans and on draft, the unfiltered Double IPA will be brewed only in Richmond, VA, and year-round distribution will be focused exclusively across the Eastern seaboard.
- Name: Stone ///Fear.Movie.Lions Double IPA
- Release Date: Week of June 4
- Web: stonebrewing.com///fear.movie.lions
- Stats: 8.5% ABV, 60 IBUs
- Featured Hops: Magnum, Loral & Mosaic
- Drink Fresh: 120 day date code
- Availability: Year-round
- Packaging: 16oz six-pack cans & draft
- National Distribution: AL, AR, CT, DE, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MN, MS, NC, NH, NJ, NV, NY, OH, OK, PA, RI, SC, TN, VA, VT, WA, WI and WV
- Find Beer: find.stonebrewing.com
- Appearance: Opaque, murky gold with a fluffy white head.
- Aroma: A medley of fresh fruit with juicy, fresh hops and a hint of pineapple.
- Taste: Fresh-squeezed fruit juice, strawberry, blueberry, grapes and a hint of white sage.
- Palate: Juicy and leading to a short, moderately bitter finish.
- Overall: This is our take on a hazy East Coast Double IPA. Juicy and smooth with just the right touch of West Coast bitterness in the finish. The aroma on this beer is insane and reminds us of getting fresh fruit from a farm stand on the side of the road. Now, make that a farm stand on the side of the road in Yakima, WA during hop harvest. The aroma of fresh hops envelops!
|About Stone Brewing
Founded by Greg Koch and Steve Wagner in 1996, the groundbreaking San Diego-based Stone Brewing is the 8th largest craft brewer in the United States. Recognized as an award-winning industry leader, Stone has been listed on the Inc. 500 | 5000 Fastest Growing Private Companies list 12 times and has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. The multifaceted company was the first American craft brewer to build, own and operate its own brewery in Europe (Berlin, Germany), and also opened a production brewery in Richmond, Virginia in 2016. In 2018, Stone opened Stone Brewing – Napa in the heart of California’s wine country. Known for its bold, flavorful and largely hop-centric beers, Stone has earned a reputation for brewing outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, philanthropy and the art of brewing… and pledging never, ever, sell out to the man. For more information on Stone Brewing, please visit stonebrewing.com or the company’s social media sites: Facebook, Instagram and Twitter.
Find your 3 word address here.
Co-founded in London in 2013 by Chris Sheldrick, what3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A 3 word address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as autonomous cars or e-commerce checkouts. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to 3 word addresses in 26 languages to date. A 3 word addresses in one language can be switched instantly into any other supported language, and even looked up in one language and shared in another. what3words can be easily integrated by businesses, governments and NGOs into apps, platforms or websites, with just a few lines of code, and products are available for free or for a nominal fee for qualifying NGOs.
what3words has a team of over 70 people, across offices in London UK, Johannesburg ZA and Ulaanbaatar Mongolia. In early 2018, Daimler took stake of around 10%, following a Series B raise of £17 million led by Aramex. Prior to this, investors include Intel Capital, Deutsche-Bahn and Horizons Ventures.