Trillium Brewing Headroom Can Release August 27, 2016
(Boston,MA) – We’re excited to announce that Headroom will be released THIS Saturday, August 27th! 250 cases will be sent to each location. (2) 4-pack per person limit. NO Headroom growler fills. Our Team members will be able to guide you appropriately on-site, however changes to our normal business operations are outlined below.
FORT POINT LOCATION:
Hours: 10AM-6PM.
Cans and bottles only, NO GROWLER FILLS OF ANY BEERS ALL DAY.
To regulate and streamline the sales process, we will be using a bracelet system. Prior to opening, Trillium staff will begin ID’ing and braceleting customers in line; we hope this will quicken the transaction time and also allow us to keep track of on-hand inventory. No valid ID, no beer. A bracelet does not guarantee a purchase of Headroom.
A limited amount of custom Headroom T-shirts and glassware will be available for purchase!
CANTON LOCATION:
For this special release we will be operating two separate areas for efficiency and crowd-control with separate entrances for the Retail Area & Taproom. The Retail entrance will be the far side door with the line forming along the side of the building, snaking up to our overflow parking at 50 Hudson. We will have assigned staff in parking areas to help facilitate organization and management of the retail line.
Just a few guidelines to go over to make this day run smoothly!
Please, no bottle shares/drinking in the parking lots.
Please, no parking in neighboring business’ parking lots or on the street. Cars found to be parked outside of indicated Trillium areas will be towed (see map below). If all parking spots are filled, a Trillium parking lot attendee will let you know if you will need to wait, then indicate when a spot does open. Do not circle around looking for a spot if the attendee indicates the lots are full. Thank you for your cooperation!
Canton Retail
Hours 10AM-7:30PM.
Cans and bottles only, NO GROWLER FILLS OF ANY BEERS ALL DAY.
To regulate and streamline the sales process in association with limited inventory of Headroom, we will be using a bracelet system. Prior to opening, Trillium staff will begin ID’ing and braceleting customers in line; we hope this will quicken the transaction time and also allow us to keep track of on-hand inventory. No valid ID, no beer. A bracelet does not guarantee a purchase of Headroom.
The braceleting system for Retail purchases will operate identically in Canton (details above). A bracelet does not guarantee a purchase of Headroom. Once guests have purchased their beer, they will exit out THE SAME DOOR AS THEY ENTERED- WE WILL HAVE A STAFF MEMBER MONITORING OCCUPANCY FROM DOOR. Stanchions will be in place blocking Taproom access from the retail area indoors so after guests purchase beer, they will then have to walk over to what is now our main entrance to line up for access to the Taproom space.
A limited amount of custom Headroom T-shirts and glassware will be available for purchase!
We will have clear signage displayed outside for these different entrance/exit points.
Canton Taproom
Hours 12-7:30PM (7pm last call).
NO LIMITS IN TAPROOM ALL DAY!
Onsite vendors! Chicken n’ Rice Guys on site 12PM-5PM AND Parlor Ice Cream on site 12PM-5PM!
The Taproom will also operate with the one main door serving as both the entrance & exit so as to easily monitor occupancy (by an assigned staff member). There will be no quick re-entry to the Taproom allowed and anyone leaving must get back in line to enter again. Taproom line will be organized on the grassy area to the side of the building. In addition to our main taproom service bar, we will operate a jockey box in the main hallway pouring Headroom & Stillings Street to alleviate congestion in the front space. A bracelet is not required for access to the taproom and anyone who just wants to grab a pour (and no Headroom from retail) will be ID’d & hand stamped in line or at the door.
We will have clear signage displayed outside for these different entrance/exit points.
A big thank you in advance to our fans for being a part of this special release day! Cheers to you!
