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  1. JohnEFresh
    March 8, 2011 @ 9:38 pm

    Bottled beer sucks. But don’t tell anyone, because Rate Beer and Beer Advocate (and a few countless others) would be searching for new hobbies almost immediately. Many of them wouldn’t know the difference between a beer that was purchased at the source or one that sat on a trans-Atlantic boat for weeks, exposed to the elements – then sat on a hot shelf for gosh knows how long.

    The paradox of Rogue is that they have a world-class brewer in John Maier, they charge premium for their beer but haven’t got a clue on how to market or distribute their beer. Dead Guy ale shouldn’t be the first thought to everyone who hears the name Rogue.

    Rogue did not deliver a single pint of their Fresh Hop ale (on draught) to their SF pub this last fall. This is an epic failure. Whats more alarming, is the trivia pursuit clientele at their SF Pub were totally oblivious to this fact. That is, in between their shots of Absinthe and sucking on their iPhones in a “no-cell phone zone”



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