Oskar Blues Kicks Off DALEgating Program with JR Motorsports
(Longmont, CO, Brevard, NC & Austin TX) – Regan Smith heads to Bristol Motor Speedway behind the wheel of the 88 Chevrolet car emblazoned with Dale’s Pale Ale for the first time this season while Oskar Blues Brewery launches its #DALEgating contest for fans to win an epic NASCAR weekend trip.
By entering the Oskar Blues Brewery DALEgating contest fans can win the three day, two night trip for two to Texas; including live music and backstage tour of the new Oskar Blues Austin brewery, a behind-the-scenes JR Motorsports experience, and race day craziness at the speedway with a massive Oskar Blues DALEgating prize package. More details via Draft Magazine at: www.draftmag.com/dalegating
Smith will drive in the NACASR XFINITY Series Food City 300 from Bristol Motor Speedway televised live Friday, August 19th on the USA Network at 7:30pm ET.
“I’ve always enjoyed racing at Bristol, and this weekend is going to be a ton of fun joining up with JR Motorsports to drive the Dale’s Pale Ale Chevrolet,” Smith said. “The 88 team is a good bunch of guys and they’ve put in solid efforts all year. Our goal is to put on a good show under the lights and get our friends from Dale’s Pale Ale to Victory Lane.”
Smith is no stranger to success in Bristol or riding with Dale’s Pale Ale. Smith has 12 previous starts at BMS, which includes one top five and four top 10s. He finished ninth in this race last year in the Dale’s Pale Ale Camaro.
Dale’s Pale Ale became the first craft beer to achieve NASCAR sponsorship status in 2013 and primary sponsor status in 2015 with the start of its partnership with JRM.
“We had a hell of a good time racing with JRM in 2015 and connecting with NASCAR fans over red, white and blue cans of Dale’s Pale Ale,” said Dale Katechis, Oskar Blues’ founder. “At Oskar Blues, we like to buck convention and do things our way. We see a similar hard-working, hands-on, American-made attitude in JR Motorsports and NASCAR fans and we’re proud to be a multi-year sponsor of the iconic No. 88 Chevrolet.”
“Craft breweries like Oskar Blues are continuing to gain popularity and that is why we could not be happier with our extended partnership with Dale’s Pale Ale,” said General Manager of JRM Kelley Earnhardt Miller. “The craft beer is the perfect match for our NASCAR fans and we can’t wait see their reaction to the car.”
About Oskar Blues Brewery
Founded by Dale Katechis in 1997 in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with hand-canned, flagship brew Dale’s Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Longmont, Colorado and Brevard, North Carolina, while producing 192,000 barrels in 2015. The original canned craft brewery continues push innovation with the opening of an Austin, TX brewery in July of 2016 and creations like The Crowler while it distributes to all 50 U.S. states, Washington, D.C., as well as parts of Canada, Sweden, the U.K. and Australia.
About JR Motorsports
JR Motorsports is the management company and racing operation for Dale Earnhardt Jr., NASCAR’s 13-time Most Popular Driver and winner of more than 40 NASCAR-sanctioned races. Now in its 15th year of overall competition, JR Motorsports races in multiple divisions, including the NASCAR Xfinity Series where it won a championship in 2014. The company also competes in the NASCAR Camping World Truck Series and owns two championships in regional late model divisions. To learn more about the organization, its drivers and its sponsorship opportunities, visit www.jrmracing.com.