New Holland Brewing Co. Announces Re-release Of Paleooza

Holland, MI – New Holland Brewing Co. (NHBC) is proud to announce the re-release of the brewery’s first beer Paleooza, Michigan-Grown Hopped Pale Ale. First brewed in 1997 by Founder & President Brett VanderKamp, Paleooza makes its return to production after a eight-year hiatus and is now made entirely with Michigan-grown Cascade hops. To celebrate the return of the beer, NHBC is hosting a pub crawl in downtown Holland.

About Paleooza
Paleooza is NHBC’s classic pale ale, with Michigan-grown Cascade hops. Bright hoppiness and pleasant aromatics are framed with balancing sweetness of pale malts (15° Plato and 5.5% ABV). “Paleooza is very close to our heart at New Holland”, said VanderKamp. “Many of us lived on this brew for years at our original production facility. We are pleased to be brewing it again in 2013, this time with a special nod to Michigan agriculture.”

Details About the Pub Crawl
Join us for the first pints poured to the public in the state of Michigan!

A “Paleooza Parade” starts at Modern Beverage Company at 1pm. Here, the first kegs of Paleooza will be wheeled down the to Skiles Tavern. Beer lovers are invited to start at Skiles and crawl with the New Holland Crew to 84 East, Butch’s Dry Dock, 8 th Street Grille and end the hop at Curragh. Each location will be offering specials on Paleooza for the day to celebrate the release of the beer.

The public, brewery fans of new and old are encouraged to join NHBC for this momentous occasion to try Paleooza for the first time in years. If you can’t join the pub crawl, be sure to visit any one of these five watering holes throughout the day. Thanks to all of them who have been a cornerstone of support over the brewery’s 15-year history.

Here are the details:

1pm
Paleooza Parade
Location: Modern Beverage, 400 Center St, Holland, MI 49423

2 pm
Official First Tapping & Celebratory Toast
Location: Skiles Tavern, 154 E 8 th Street, Holland, MI 49423
www.facebook.com/pages/Skiles-Tavern/341546652810

Pub Crawl Continues:
84 East , 84 East 8 th St., Holland, MI 49423
www.84eastpasta.com

Butch’s Dry Dock, 44 East 8 th St., Holland, MI 49423
www.butchs.net

8th Street Grille, 20 W 8 th St., Holland, MI 49423
www.8thstreetgrille.com

Curragh Irish Pub, 73 E 8 th St., Holland, MI 49423
www.curraghholland.com

New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.

New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.

With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.

www.newhollandbrew.com – @NewHollandBrew – facebook