New Belgium Frambozen Returns for 2010
Fort Collins, CO – October 19, 2010 – The folks at New Belgium Brewing recognize changing seasons when Tour de Fat wraps up, bike commuters begin to layer clothing and Frambozen makes its annual appearance. A traditional cool weather favorite, New Belgium’s seasonal Frambozen is back on the scene, gracing local taps and holiday tables from October through January.
Frambozen is derived from the Flemish word for raspberries and inspired by the Framboise beers of Belgium, where the use of raspberries in beer outdates the use of traditional hops. Each year, New Belgium sends delegates to the Pacific Northwest to oversee the process of turning freshly picked berries into a pure juice that is loaded into oxygen-free CO2 tanker trucks that return to Colorado. This year, the raspberry farmers experienced a fantastic bounty and the quality of fruit will be enjoyed in every bottle of Frambozen.
“Frambozen’s sweet flavor and tart finish offer complexity, but its homage to fruit makes it a simple pleasure,” said Grady Hull, Assistant Brewmaster at New Belgium Brewing.
A six pack of Frambozen retails for approximately $8.99 and is available in most New Belgium markets.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
