Iron Hill Brewery Starts 2018 With Three Can Releases

(Delaware Valley, USA) – Iron Hill Brewery & Restaurant will boldly usher in 2018 with the release of three canned offerings within a few months, all vividly designed and creatively packaged in 16-oz. cans, bringing ever more of the scratch brewery’s popular beers and expanding portfolio into conveniently portable packaging.

On Thursday, January 11, Iron Hill’s much-anticipated winter 2018 lineup will roll out with the release of cult favorite, Rising Sun: single-hopped IPA with the intensely tropical Sorachi Ace.

For the first time in the brewery’s 21-year history, Iron Hill will place year-round emphasis on their canning program by releasing at least one canned beer every month. Rising Sun will be the first canned offering in 2018, followed by Bedotter (February 8) andOre House IPA (February 22), with more fresh beer coming out throughout the year.

• Rising Sun is an American IPA that is single-hopped with Japanese Sorachi Ace for unexpected notes of lemon and coconut in a light, well-balanced beer with a nimble hop kick
• Bedotter is a traditional Belgian-style golden ale with complex aroma and notes of plum, spice and banana balanced by refreshing bitterness
• Ore House IPA is a Golden IPA with a balanced hop bitterness and wonderful citrus and pine aroma and flavor, weighing in at 6.5% ABV

All three cans will feature fun new designs from Pittsburgh, PA’s Smith Brothers Agency, the latest in an ongoing series of collaborations between the brewery and the firm, including other favorites such as Crusher, Mahalo, Apollo!, Vienna Red Lager, Pig Iron Porter, Pumpkin Ale and Oktoberfest.

The design project was an intensely collaborative process, with both creative teams delving deep into the history of the Iron Hill brand and designing each label to perfectly suit the top-notch grains and juicy hops inside the can.

• The Rising Sun can embraces the Japanese Sorachi Ace recipe and was inspired by the iconic Japanese woodblock prints from the 1800s. The sun evokes the lightness of the liquid inside, with the crashing wave representing a slight hop kick; together, the symbols show how perfectly balanced the beer is. (Click here to view the label for Rising Sun)
• Bedotter is a Belgian Tripel and the word translates to “trickster” in Flemish. The use of a jester on this can depicts both the playful nature of the beer and origin of the word. Iron Hill’s jester is precariously balancing three ales, showing the beer’s balance of fruity flavors and notes of yeast, while patterns of malt grains dance in the background on festive circus tents.
• Ore House IPA is one of six beers in Iron Hill’s Signature Series. All signature beers have a linear sketch of the brewing process wrapped around the can, with a colored band around the bottom alluding to the flavor profile. Each can is stamped with the autograph of one of Iron Hill’s head brewers.

About Iron Hill… Founded by home brewers Kevin Finn and Mark Edelson and restaurateur Kevin Davies in Newark, DE in 1996, Iron Hill Brewery & Restaurant has blossomed from one restaurant and brewery to 12 locations across the mid-Atlantic region, including Pennsylvania, Delaware and New Jersey. Each brewpub has their own craft kitchen and scratch brewery, allowing individual chefs and brewers the creativity to pair the freshest ingredients with the highest quality grains and hops. For 21 years, Iron Hill has held beer at the heart of everything they do, and their passion has been roundly rewarded: their beers have won 47 medals from the Great American Beer Festival and another 30 medals at the World Beer Cup.

Locations include… Newark, DE (147 East Main Street, 302-266-9000);  Wilmington, DE (620 Justison Street, 302-472-2739); Media, PA (30 East State Street, 610-627-9000);  West Chester, PA (3 West Gay Street, 610-738-9600);  North Wales, PA (1460 Bethlehem Pike, 267-708-2000);  Phoenixville, PA (130 East Bridge Street, 610-983-9333);  Lancaster, PA (781 Harrisburg Pike,717-291-9800);  Maple Shade, NJ (124 East Kings Highway, 856-273-0300); Voorhees, NJ (13107 Town Center Boulevard, 856-545-9009);  Chestnut Hill, PA (8400 Germantown Avenue, 215-948-5600);  Ardmore, PA (60 Greenfield Avenue, 610-228-2280);Huntingdon Valley, PA (785 Huntingdon Pike, 610-602-9255); and three new locations opening in 2018, including: Philadelphia, PA, Rehoboth Beach, DE and Greenville, SC.

Available for comment: Director of Brewing Operations Mark Edelson and Vice President of Marketing Michael Hand

Contact: Michael Greger / (215) 985-2106 / www.profilepr.com /  @ProfileTip /  @profiletip