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  1. Reid Davis
    October 7, 2011 @ 12:44 pm

    Gouging doesn’t really exist. It’s a way of regulating demand for a scarce product. (And there were few more scarce than Founders CBS.) Otherwise you’re paying with your time and inconvenience. Depending on who you are, that could be worth much more.

    If someone is willing to pay it, that’s the price. If anything I’d say that the price was artificially low. At $17 a 750ml, all of my local beer shops sold out in less than an hour after receiving their allocation. Had the price been set more in keeping with demand, say $50-60 a bottle, there may still be some on the shelves for those who *had to have it* but couldn’t spend an hour in the middle of a week day chasing it down.

    Market forces are a wonderful thing. We should trust them more often.


  2. Nate
    October 6, 2011 @ 3:21 pm

    With each brewery that makes great beers, in any state, they come across the issue of too much demand not enough beer. The Bruery should know all about that one. With that said, with this new expansion, wonder if Founders might ever make its way to California.


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