Flying Fish Brewing Announces ‘Exit 11’
CHERRY HILL, NJ – New Jersey’s largest craft brewery, Flying Fish Brewing Company (1940 Olney Avenue, 856-489-0061), is proud to announce the release of Exit 11 Hoppy American Wheat Ale, the second in their wildly popular Exit Series of Big Bottle Beers on Wednesday, July 15. Exit 11 is a confluence of styles and ingredients, just as Exit 11 is the point in New Jersey where the Garden State Parkway, the New Jersey Turnpike and several other highways come together.“Exit 11 is the point on the Turnpike where the Garden State Parkway branches off and takes hundreds of thousands of travelers to the renowned Jersey Shore,” says Flying Fish Head Brewer Casey Hughes. “Our Exit 11 Wheat Ale is a fresh, citrus-y summer beer perfect for beachgoers and those who only wish they were headed ‘downa shore’.”
Exit 11 is an American-style wheat beer brewed with English ale yeast and three Pacific Northwest hops, Columbus, Palisade and Amarillo. It is brewed with 50% Belgian pale malt and 50% white wheat, and is an ideal summer thirst quencher, with its bouquet of tangerines and apricots. Future Exit Series Big Bottles will be named for other exits, chosen based on videos, photos and testimonials submitted to Flying Fish by fans at www.exitseries.com. This series will continue, with three or four beers a year, to eventually encompass all turnpike exits.
“One of the very best things about the Exit Series is the interactive element of it,” says Flying Fish Founder Gene Muller. “The ideas that have come through the site are amazing, innovative, and stamped front to back with New Jersey pride. They encompass everything we’re trying to honor with these special beers.”
Exit 11 is available only during this one-time release, and only until it sells out across New Jersey, Pennsylvania and Delaware. A fanciful tribute to the New Jersey Turnpike and all the Garden State has to offer, these special brews are Flying Fish’s first foray into large bottles. The first in the series, Exit 4, is already sold out, and ideas for future exits pour in daily through their Web site.
Two Exit 11 Release Parties will be held on Wednesday, July 15 from 7 to 9 p.m. at The Swift Half (1001 North 2nd Street, 215-923-4600) and Varga Bar (941 Spruce Street, 215-627-5200), featuring the first kegs of Exit 11. Exit Series’ draughts will be available for purchase on a pay-as-you-go basis. For those who wish to purchase Exit 11 bottles, both Philadelphia locations of The Foodery (837 North 2nd Street, 21-238-6077 and 324 South 10th Street, 215-928-1111) will also debut bottles of Exit 11 the same day.
Flying Fish was the world’s first ‘virtual’ microbrewery, establishing an Internet presence as early as 1995. That presence helped to generate press interest and woo investors to the fledgling brewery, which would not open for business until late 1996. Today, Muller and his team oversee four full-time styles, as well as a variety of seasonal beers. Their brews have been featured at the Great British Beer Festival, Oregon Brewers Festival and Canada’s Biere de Mondial Festival. They have won medals at the Great American Beer Festival, Real Ale Festival and the World Beer Championships, and are the only New Jersey brewery featured in Best American Beers. Flying Fish was recently named “Local Hero: Beverage Artisan of 2009” by Edible Jersey magazine.
For more information about Exit 11 or Flying Fish, please visit them online at www.flyingfish.com or call (856) 489-0061.