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  1. Cold Water
    July 6, 2017 @ 8:42 am

    See You in September isn’t just a song. It’s when Point Blank will come to pick up its out-of-code order.

    They’re not the only guilty party; out of market distributors routinely do this to quality product. One of them even tried to convince me that a Modern Times IPA with a January 2016 date code was just a misprint, as if it mattered that they meant 2017— it was practically May. Shrewd ciceroning, that.

    Brewers: don’t warehouse spoiling product for free, push it out the door. Your brand is more important than fulfilling the distributor’s order.


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