Cellarmaker Brewing To Begin Bottling Hoppy Beers, Starting With Dank Williams
(San Francisco,CA) – Cellarmaker Brewing of San Francisco, California has announced that they will begin bottling hoppy beer. Cellarmaker is a small 10bbl brewery with a tasting room component where most of the beer is sold direct to consumer for on-site consumption or in growlers to-go. All off-site distribution to this point has solely been draft.
“Bottled hoppy beer is a huge point of contention amongst many brewers and drinkers. Since before we opened our doors we have struggled to figure out the logistics behind getting delicious and fresh bottled hoppy beer into the hands of consumers. By minimizing the quantity of bottles per bottling run, we are consciously making an effort to not overwhelm the marketplace and to not fight for shelf space. It is our intention to sell the majority (if not all) of the bottles direct to consumer via the tasting room. What we want is to make our product more accessible without creating a state of oversaturation.
Bottles will be date stamped (month-day-year format) and drinkers will be encouraged to consume within 21 days of bottling. In our opinion these hoppy beers change in flavor very quickly. If you’re drinking this beer any later than 21 days from its bottling date, you’re not drinking the beer as it was intended. Bottles will be stored cold until they are sold. From that point on it is in the hands of the consumer to keep the beer cold and to consume fresh.
We look forward to releasing “Dank Williams,” one of our favorite Double IPAs, on Tuesday, March 8th. The beer will be bottled early in the morning and will be available for purchase starting at 2pm. Bottle limits of 6 per person will apply. You can expect to see a new bottled release from us each month for as long as we feel this system is working. Let’s have some fun with this.”